Day Spa Benchmark Survey

Estimated time to complete this survey 10-15 minutes. We thank you for your input and will be happy to share the results with you once the data has been evaluated. Please be sure to fill out details once you completed the survey and a complimentary report will be sent to you in digital format.

MISSION STATEMENT - OBJECTIVES

The mission of this Day Spa Benchmark Survey is to collect data to gain meaningful information about the topography of the Day Spa industry. The objective of the survey is to provide reference points as to the state of the Day Spa industry with respect to the following benchmarks:

REGIONAL DEMOGRAPHICS

FACILITY SIZE AND TREATMENT RESOURCE ALLOCATION

GROSS REVENUE SOURCES & PROFITABILITY

STAFF RESOURCE ALLOCATION

MARKETING/ADVERTISING

RETAIL

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It should be noted that the output of the survey is not intended to define success, nor examine the finite factors that influence success. This survey will form a benchmark and take a snapshot of where the industry is as a whole, and measure changes and trends from year to year. We have heard our members’ requests for more in-depth data, and this is a response to the industry’s needs. If you are a day spa owner or manager, we encourage you to help us gathering this data. Please encourage your day spa owner colleagues to complete this as well. The more completed surveys we have, the better the accuracy of the results! And remember, we will send you a digital version once the survey is completed, if you fill out the details at the end of the survey.

 

Respectfully submitted,

Erika Mangrum, Committee Chair

Hannelore Leavy, Executive Director

Skip Williams, Committee Member

Rosemary Weiner, Committee Member