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Dear DSA Members,
 This
past Holiday season has been very rewarding to me personally and to The
Day Spa Association.
We received so many best wishes from members, that it is impossible
for me to list them all, let alone reply to them personally. So please
accept this as a heartfelt THANK
YOU for
your love and the support you extended to me and the DSA
staff. It
is very much appreciated and we all had a jolly good time enjoying
the many goodies we received during the season.
2006 is starting with many
new and promising projects… with upcoming
trade shows we are participating in, including our exclusive Day
Spa Expo & Business Forum!
I hope to see many of you in Las
Vegas at the beginning of next month,
or in LA at the end of February or maybe in Jamaica in the middle!
Spafully,
Hannelore R. Leavy
Executive Director
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Spa Person of the Year
Voting |
  The
big event is about to happen! Place your vote today! Check out this
year's candidates for the Spa Person
of the Year Award to be announced at our Hearts
for the Cure Charity Event on February 8th, 2006 during the
Day Spa Expo in Las Vegas.
The poll can be accessed at our homepage www.dayspaassociation.com!
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We hope to see you
at some of these upcoming tradeshows! |
Day
Spa Expo (DSE) – Las Vegas
February 7 – 9, 2006
DSA members receive FREE entry to the exhibit floor – 20% discount on educational
sessions.
Be
sure to reserve your place at the "Hearts
for the Cure" Charity & Awards
event on February 8 th at the Mandalay
Bay at which time we will
announce the Distinguished Day Spa of
the Year and The Spa Person of
the Year!
Caribbean Health Tourism & Spa
Expo
Kingston , Jamaica
February 12-13, 2006
DSA members receive special discounts
for exhibiting
DSA Board Member and IMSA President, Eric Light to
deliver Keynote along with Catherine
Atzen of Atzen/Universal and Michael Effler of IDC will be presenting.
Hannelore Leavy will present the first certificates to members of the newly
formed Caribbean Chapter which will encompass the Caribbean
Islands, Central America as well as the northern part of South
America!
Spa & Resort
Expo & Conference
Los Angeles Convention Center
February 26-27, 2006
DSA
members receive FREE entry to tradeshow; 20% discount off educational
program
Exciting lecture from
DSA/IMSA Members:
Mary Blackmon,
John Buckingham,
Janice Gronvold,
Susanne Warfield and Dr. Lynn Watanabe should
not be missed!
Keith and Andre of Preston Inc.
will be at the DSA booth – so
please be sure to come say hello and hear about their newest
venture after Miss Celies in New Orleans had to be abandoned.
American Spa Expo
April 30 - May 2, 2006
New York, NY
Jacob Javits Center
For more information click here
Santa Barbara Beauty
Expo
May 7-8, 2006
Santa Carbara, California
Earl Warren Showgrounds
DSA member Ken Kassidy will host this event!
For more information click here
The Atlanta Spa Expo
May 19 - 21, 2006
Atlanta, GA
The Omni at CNN Center - Georgia World Congress Center
For more information click here
A new consumer spa show on the horizon with a kick-off party featuring
spa-ing celebrities! For more information how to join into the
spa fun and exhibiting your services to the spa-going public contact
Veronica
Wilson at 404-869-1772.
International Esthetics,
Cosmetics & Spa
Conference
June 3, 4 & 5 2006
Las Vegas, NV
LV Convention Center
We will be holding our traditional DSA workshop on Saturday with
presenters: Catherine Atzen of Atzen/Universal, Michael
Lello of Belvedere USA , Eric
Light of the Strawberry Hill Group, Douglas
Preston of Preston Inc. and Allan
Share of New Life Systems.
New this year will be a 5-hour computer training class Learn
and Compare, moderated by Darnell Gadberry
with participating software companies Enablez, Harms Software,
Mack Software, Milano Systems and ProSolutions. Last but not least, DSA
Advisory Board members
and President of the IMSA, Eric Light will be conducting a post conference workshop.
The Atlanta International
Gift &
Home
Furnishings Market
July 14-18, 2006
AmericasMart
Atlanta, GA
I had the
privilege of being the guest over Martin
Luther King's weekend
of visiting the gift market at AmericasMart.
This facility is comprised of 3 buildings, which are connected
with each other and features 2000 permanent showrooms. There
are quite a number of companies that are of interest to the retail
end for day spas. During market week, thousands of temporary
exhibitors come to Atlanta to exhibit
their wares as well. 55.000 visitors from around the world – quite
impressive! Watch
for news about our participation during July Market Week.
Tradeshow tips
By Julia O'Connor, Speaker, Consultant
& Author of The Trade Show Reader
To get ready for the trade show season, here is Julia with
some thoughts … Ever
Whant to be The Boss?
The Really Big Boss?
The Icon of Your Industry?
It is not just fantasy. You can do it. But you MUST do it right.
It's easy. Every time you participate at a trade show, every time you do the
meet-and-greet in the booth, or walk the aisles, or sit next to people at lunch
or an educational session.....you are The Boss.
Why? People remember People. They remember attitudes, behavior, appearance and
knowledge before they remember the company name, and those who meet you do associate
You with Your Company.
When you immediately associate a CEO with a firm's name, those executives have
three things going for them besides Fortune or Forbes PR. They have ....
A GREAT VISION --
They know the company they manage. They can articulate the vision of where and
how the company is changing, progressing, and moving forward – very succinctly
and with great enthusiasm. You want to get on board right now! You want to do
business with them because they are successful in selling you their vision. This
is not snake oil salesmanship. This is
true-from-the-heart-and-gut appreciation of their business. You do know people
like this and you admire them. You, too, can be one of them.
More Tips Click Here
WHEN YOU WALK THE AISLES - you are
fair game for any exhibiting company. If you know the rules
about being a Good Prospect, it will make your life easier.
HOW TO BE A GOOD PROSPECT AT A TRADE SHOW --
Trade shows are fast paced, noisy with high energy and expectations. Rather than
just wandering the aisles and collecting stuff, as a Prospect for any exhibiting
company, you should take your time at the show seriously. Those who attend are
better prepared than ever before, partly because of internet research and partly
because trade shows are serious business.
Read More About this Feature Article
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Association
for Wedding Professionals |
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Check out one of our newest affiliation – Association
for Wedding Professionals – there is a wealth of information
for our members who are interested in serving the brides
and grooms.
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Visit the Site
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 Free
subscription to Pilates Style Magazine. Simply call
Lifestyle Media at 646-459-4800 and let them know you belong
to the DSA!
If you offer pilates in your day spa, please be sure to let the
editors know by sending information to: include editors name (Anie
Barker abarker@lifestylemedia.com )
and email address
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On-Hold
Marketing & Communications of Philadelphia |
Does
your business phone need a  professional
sounding greeting and/or hold message? DSA Members receive a generous
10% discount to any of On-Hold Marketing & Communications of
Philadelphia professional phone services. Contact them at
610-436-6840 or
by email at
joe.collura@ohmc.com today! |
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Employee Relations |
Internal
Conflict –
Employee
Squabbles |
As a small business owner, how much of your time is eaten up refereeing
petty squabbles between your staff or settling turf wars between
your supervisors? How often to you walk back into your office shaking
your head and asking yourself, “Am I a boss
or a babysitter?”
The Rest of the Story
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New
Hampshire |
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Legislative Alert -
New Hampshire
January 3, 2006
Dear Industry Leader:
The NCEA was founded in January 2000 and over the
past 5 years, we have been instrumental in setting National Standards that serve
to protect our industry. It is the NCEA's position
that 600 hours of education should be the minimum amount of training required
prior to licensing of an esthetician. NCEA's Basic
600 Hour Esthetician Job Task Analysis represents the practical and theoretical
knowledge that an Esthetician needs to work in today's skin care industry and
should be implemented in every state.
Go to www.ncea.tv
More on This
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| New
Jersey |
URGE
THE LEGISLATORS TO VOTE "NO" ON HB 1599
Legislative Update (Massage)
- New Jersey
January 2006
Rosemary Weiner, Legislature Chair – DSA
I made a great contact......a Lawyer that
is a silent partner in a spa. His legitimate establishment
was closed down by the town of Fairlawn,
NJ. He is in the
hunt & willing
to help, free of charge. He is fighting the town of Fairlawn on
an issue that we can help him with; i.e. definition of a Day Spa,
etc. I already sent him to the association's web
site for that info and I am guiding him in other directions,
including membership. I've sent him a ton of information and
we'll be back in contact over the next couple of days. I'll
keep you & the members posted.
I also gave a presentation at the Bergen
County Vocational School Advisory Board meeting (I am a member of the
board). We
generated alot of interest and I have followed up with the salon & spa
owners that were in attendance.
I was also a speaker at the Parisian Beauty
Acadamy and made contact with numerous salon & spa owners that were very motivated by
our information. I'm coordinating their follow-up as we speak. |
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 The DSA would again like to give special
recognition to Douglas
Preston of Preston Inc. for referring us the most members
in the past quarter! Thanks, Doug, keep up the good work!
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Member |
# of referrals |
| Doug Preston |
5 |
| Cheryl Whitman |
1 |
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Help
us in growing our membership. Please send in names of candidates
and we will take it from there. Those members with the most referrals
that join the DSA will be mentioned in this “recognition
corner”!
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The
DSA/IMSA Meets...
The Wall Street Journal |
Over the past quarter the DSA has been interviewed
13 times and the IMSA 18 times. The Day
Spa Association and members of the DSA and IMSA were interviewed
for an article in the January 3rd issue of the Wall Street Journal.
The news clip, concerning Botox treatments at spas, made ample
use of expert knowledge in a place the press knows to go... Our
Association Membership!
Click
Here to see the Article!
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Member
News &
Members in the News |
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True Spa Consulting's Keith & Andre
(formerly of Miss Celies in New Orleans) Check In |
By Gwen Mickelson
Santa Cruz Sentinel
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SANTA
CRUZ — New Orleans  business
owners Keith and Andre West-Harrison packed only a
few necessities when they evacuated ahead of Hurricane Katrina, figuring
they'd be back in half a week. They were gone 37 days. And though
their property made it through the hurricane relatively unscathed,
the West-Harrisons — Keith is 34,
Andre is 38 — have decided to make a fresh start. They're selling
their bed-and-breakfast and spa and moving to the Santa Cruz
area to start a spa consulting service and launch a new personal-care
product line. "Santa Cruz has a lot of New Orleans qualities," said
Keith West-Harrison. "You
have some tattooed freaks around. We like that."
The couple, who own Miss
Celie's Spa Orleans and the Olde
Victorian Inn in the French Quarter, stayed glued to the television for
days after they evacuated, desperately seeking news about their
business, which also serves as their home. |
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Simonson's Salon & Day Spas
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Has made the Top 25 List of Women-Owned
Business published by
the Minneapolis-St. Paul Business Journal. Congratulations Kyle
Simonson!
Simonson's Website
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Skip Williams
Spa Financial Development Consultant
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Financial
Blueprint™ was made
for YOU. For many years now
we have helped people just like you to take that vision inside
your head and turn it into numbers on paper, turn that vision
into a plan, and take that plan and turn it into a business. Taking
your creative mind, and step by step turning it into a reality
is what we do, do well, and what we are passionate about!
While your vision is in your head it is near impossible to ascertain
the answers to questions like: How much will it cost? How much
can I make? How large should it be? How long before it begins to
make money? How large a staff will I need? What services
generate the most profit? How will I control expenses?
Click
Here for Expert Spa Consulting
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Beauty
Kliniek Aromatherapy Day Spa & KliniekWellness Center |
Individualized Integrative Weight Management
Program
January 2006 -
For over 23 years, Beauty Kliniek Aromatherapy
Day Spa, located
in the Golden Triangle, has been considered one of the nation's
leading day spas. This 11,000 square feet retreat center includes
a newly expanded Wellness Center – Medical
Wellness Kliniek. Dr Bronner Handwerger, a Naturopathic Doctor has
been appointed Medical director of Medical
Wellness Kliniek and will
head the new Medical Wellness programs. There is also an Acupuncturist,
a Clinical Aromatherapist, three Lymphedema Therapists, a Psychologist
and lifestyle coach, a Hypnotherapist and a Doctor of Homeopathy
on the Wellness team.
"There has been
a dramatic increase in the demand for health & wellness
services," said Linda-Anne Kahn,
Lymphedema therapist, Clinical Aromatherapist and Owner. "We
have thus developed Medical Wellness programs so that our clients can
reduce stress in their lives, achieve long lasting weight loss, regain
health and vitality and recover more quickly from cancer and c osmetic
surgeries. I've seen some remarkable results when clients add our natural
spa treatments and incorporate our programs into their existing medical
regimes. Our unique custom Wellness
Programs along with the high quality of our services, truly
sets us apart.” These programs include Health and Vitality, Lymphedema
Therapy, Weight Management, Female Health, Anti-aging
program, Pain management, Stress Management and Detoxification.
Read more about it!
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Hearts for the Cure |
Our Annual Awards and
Charity get-together during THE DAY SPA EXPO  & BUSINESS
FORUM on
February 8 th at Mandalay Bay will benefit Melanoma
Research Foundation.
To become a sponsor, please contact Monique
Iacobacci.
Watch the list of our sponsors grow as they contribute to this life
saving cause!
The DSA Charity Page
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Genesis Salon and
Medical Spa |
A new member concluded
it's third  annual Breast
Cancer event. In the past three years, Genesis has contributed more than $20,000 in donations and services. This
year over $4,000 in cash was donated after the staff provided treatments
in the salon, spa and medical spa all the proceeds during a one day
event to the Susan G. Kolman Foundation.
Scott Seidenstricker, Genesis Salon and Medical Spa
Visit
their Site
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How are your New Year Resolutions holding up?
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Did you have all the good intentions of giving up time in your busy
schedule to help others or to improve yourself? Whether it's community
service or for a trade association, here's why you should step up
and volunteer.
DO IT...
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Baby
Boomers Want to Enjoy Money and Not Save |
AC Nielsen researchers have found that aging baby boomers plan
to spend their hard-earned money on themselves in retirement, rather
than leaving it to their children. Baby boomers instead intended
to try to provide for their children by paying for higher education
and allowing children to live rent-free at home for longer. Baby
boomers also wished to move past old regrets, such as unfulfilled
career aspirations, leaving school early, lack of confidence in
the workplace, and more; their attitude of spending their money
on themselves may reflect a compensatory mechanism for their earlier
shortcomings.
Click
here for the full scoop
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Alternative Health
-
Prayer Power |
Scientific research
on faith's health effects.
What constitutes a “dose” of prayer? How does one define prayer?
Is channeling Buddhist intention or reiki energy the same thing as
praying to a Judeo-Christian God? And how do you determine whether
it was prayer that made a patient better, or something else? There
are enormous methodological and conceptual problems with the studies
of distant prayer,” said Dr. Richard Sloan, a professor of behavioral
medicine at Columbia University in Manhattan . The study of distant
healing was once the realm of eccentric scientists, but the National
Institutes of Health's National Center for Complementary and Alternative
Medicine has spent $2.2 million on studies of distant healing and
intercessory prayer since 2000 – a fraction of the agency's annual
budget, which totaled $117 million in 2004.
Read
all about it
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Pumping Platinum |
Patrons at Functional
Fitness aren't out to get buff like a twenty-something. Instead,
their goal is to stave off the effects of aging and disease on their
hearts, muscles and joints. They are not there to lift hundreds of
pounds or run a marathon. “I want to be able
to carry a bag of cement into my back yard without getting hurt or
go up a ladder without falling,” says one of the regulars.
Full Story Here |
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Travel
News |
| Airlines
Must Honor Rival's Tickets |
- watch for new developments
-
The U.S. Senate passed
legislation to require U.S. airlines to honor tickets issued by
failed rivals for at least one year. The provision, which was
part of a $66 billion transportation bill that passed the Seante
93-1, requires airlines flying on the same route as a carrier that
stops operating because of bankruptcy to accommodate passengers
if it has open seats on that route. The surviving airline could charge
no more than a $100 roundtrip fee. The Senate's action, if adopted
by the House of Representatives, would
renew a similar provision in the law that expired November 19. The
new provision would be in effect until November 30, 2006. It was
backed by Sen.
Conrad Burns (R-Mont.), the chairman of the Senate aviation
subcommittee. The provision gives travelers confidence to buy airline
tickets on bankrupt carriers and is backed by banks and credit card
companies that don't want to cover the costs of unused tickets if
passengers seek reimbursement when an airline stops flying. Airlines
not under bankruptcy protection, such as American
Airlines, objected because the provisions place
too many limits on the amount they can charge to rebook passengers.
The larger bill must still be reconciled with the House of Representatives,
which didn't inlcude the extension of the ticket requirement in its
version of the legislation, passed on June 30.
(Business Travel
News, October 2006)
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Search
Savvy |
How to target local audience
Question: How do
I refine search engine optimization efforts to target a local audience?
Answer: As search
engines continue to grow in complexity, forcing users to sift through
longer lists of online destinations, the ability to generate search
results based on geographic locations has become increasingly attractive.
To optimize your web site for local search efforts:
Read
More
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Medical Spa? Visit our Sister
Organization |
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Watch your mailboxes for this newest publication just
in time for its first distribution at the Day Spa Expo next
month in February! Why not register today and pick one up at our booth?
We will have buttons for you too, they will make identifying other DSA
members present at the Business Forum & Expo easy!
