Dear Member,
With the tradeshow season in full swing, we don't want to wait until our next newsletter to let you know about upcoming (and past) exciting happenings! We hope to see you at the DSA or IMSA booth at one or all of the shows!
Spafully,
Hannelore R. Leavy
Executive Director
UPCOMING TRADESHOWS
Spa and Resort / Medical Spa Expo MIAMI, FL
Miami
Beach Convention Center this April
8-9
Delight your Clients - Treat your Patients - Better your Business
Exhibit Floor will feature the very best products and services that can
help build your business.
All-new Education Program is for Medical and Spa Professionals. Enhance your
marketing intelligence and learn from industry insiders and experts such as:
DSA + IMSA members Francis Acunzo, Mary Blackmon, Dr. Vincent Giampapa, Kile
Law, Lisa Starr, Susanne Warfield!
- NEW - Spa Sessions with tracks on Increasing Profits, Marketing Tips, Treatments and Trends.
- NEW - Medical Spa Sessions with tracks on Specific Techniques, Procedures, Treatments and Trends.
- NEW - Business Sessions on Marketing, Technology, Regulations and Customer Service.
- NEW - Trends Sessions focusing on Anti-Aging
NEW! CME credits available for medical professionals!
FULL AND HALF DAY EDUCATION PASSES
DSA + IMSA members receive FREE entry to the tradeshow floor and a 20% discount on all educational programs.
For more information, please visit http://www.spaandresortexpomiami.com
For your VIP pass to the tradeshow floor, please contact us at Barbara@dayspaassociation.com
For your 20% member discount on education sessions , please contact Diana Press at 1-800-363-3631
When you get to the show, stop by our booths and say hello!
DSA Booth#: 833
IMSA Booth#: 127
American Spa Expo New York, NY
Javits Center this April 30th to May 2
A Perfect Balance of Wellness, Body & Business......
American Spa Expo is the premier East Coast event for the
spa and skincare industy. Come see the top skin, cosmetic and wellness companies
by visiting the dynamic trade show floor and learn from the prominent educators
from around the world at our industry leading education conference program
. Co-located with the International Beauty Show in New York City, come and
gain access not only to the spa world, but to the entire world of beauty. Many
DSA/IMSA members will be speeaking a the conference including: Cheryl Whitman,
Lyn Ross, Bruce Schoenberg, Nancy Griffin, Peggy Wynne Borgman, Susanne Warfield,
Mona Sappenfield and Kim Matheson.
Booth numbers for the DSA and IMSA will be announced later so call our office at 201-865-2065 for more details!
Santa Barbara Beauty Expo Santa Barbara,
CA
Earl Warren Showgrounds this
May 7-8
Welcome to the 4th annual Santa Barbara Beauty Expo at Earl Warren Showgrounds. A central coast spa expo designed by spa owners for spa owners to promote the business of beauty and health through advanced education innovation and cooperation. We offer international exhibitors, a unique spa business summit hosted by Ken Cassidy, a makeup and waxing workshop and manufacturer classes. A great lineup including many DSA and IMSA members will be speaking there. Douglas Preston, Skip Williams, Jaya Schillinger and Mike Pavia all lecturing.
We encourage Medical Spa and Spa owners, estheticians, cosmetologists, makeup artists, medical professionals, massage therapists, cosmetics surgeons to come take advantage of our wonderful venue while relaxing in beautiful Santa Barbara, California. All courses, unless where noted, are included in our low admission price.
International Esthetics Cosmetics & Spa Conference - Las Vegas, NV
LV Convention Center this June 3rd-5th
We will be holding all our traditional workshops. DSA - Money Making Day Spa Secrets + IMSA Climb Aboard the Medical Spa Movement workshops, as well as a special 5-hour computer class, sponsored by 5 major computer software companies: Enablez - makers of ResortSuite, Harms Software - makers of Millenium, Mack Software, Milano Systems and ProSolutions. Hosted by Prof. Darnell Gadberry - A 22-year computing industry veteran, Computer Science lecturer at the University of California, San Diego faculty and Director of IT for Y Laboratories. Darnell willl guide you through the maze and make it easy for you to make an educated decision!
Post Conference Workshop conducted
by Eric Light of Strawberry Hill Group for DSA + IMSA
"Spa
Startup, The truth, the whole truth and nothing but..."
When you get to the show stop by and say hello!
DSA Booth#: 522
IMSA Booth#: 524
The
Atlanta International Gift & Home Furnishings Market - Atlanta, GA
AmericasMart this July 14th-18th
July 17th is DSA Day at AmericasMart in Atlanta, GA. You will be invited to shop, shop, shop till you drop at one of the largest gift & accessories show in the world. Watch your mail boxes and inboxes for a special deal for DSA/IMSA members on a hosted breakfast by AmericasMart followed by a workshop on retailing, retailing, retailing! Package will include one night at a conference hotel in Atlanta.
Spa and Resort / Medical Spa Expo New York, NY
Jacob Javits Convention Center this September 17th-18th
This event is designed for all medical and spa professionals including dermatologists, plastic surgeons, chiropractors, dentists, massage therapists, nurses, acupuncturists, naturopaths, estheticians, and medical spa and spa owners and/or managers. DSA and IMSA booths to be announced later. Keep on the lookout!
CALL FOR SPEAKERS
IECSC Orlando October
7-9, 2006
If you would like us to include you
in one of our workshops, please contact Hannelore at DaySpaAssn@aol.com for
day spa workshop and MedSpaAssn@aol.com for
medical spa workshop.
Face & Body San Francisco November
11-13, 2006
Got a new idea for the creation of a workshop at the all-education
day at Face & Body? Contact Hannelore asap!
as the deadline to submit an outline is almost upon us. Call 201-865-2065
or DaySpaAssn@aol.com
TIPS FROM THE TRADE SHOW WIZARD
Julia's wisdom:
IF Everything that Happens
Before the Show is Marketing -
IF Everything that Happens After the Show
is Sales -
What Happens AT the Show??
COLD
CALLS AT TRADE SHOWS: Are you a professional salesperson sent to
staff your booth? Be aware of the disconnect between the regular sales
routine and a trade show. As a Pro, you know who you are calling on,
what you are going to sell, how it is priced, and what you will do
with your bonus. As a Pro, you like the control and the challenge,
and generally dislike any form of cold calling. This is one
reason trade shows are different. There are lots of strangers milling
about and often they stop by your exhibit. What happens at a trade
show? Is there such thing as a true cold call?
JULIA SAYS NO
- These are my 5 reasons -
- 1. IT DEPENDS ON YOUR SIDE OF THE AISLE As an exhibitor, there will be people you have never met, representing companies you do not know but you are not calling on them. The visitor has the control of the encounter and approaches you. The cold call is TO you, not from you.
- 2. MOST VISITORS ARE FOCUSED They have a problem immediate, perceived, anticipated or just a dream. They are looking for a solution, and in most cases, they are casing your company as a solution provider. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.
- 3. MOST VISITORS KNOW YOUR COMPANY Maybe not intimately as a client, or even as prospect, but via Internet research, industry gossip, publicity, conversations with your clients. Unless you are a brand-new venture with absolutely no exposure, your name and reputation are out there. Today, there is no privacy thanks to technology.
- 4. SELLING IS SELLING Does it really matter who starts the Sales Dance? Some exhibitors insist on leading this cha-cha which may turn into a slow waltz when they don't listen or acknowledge control of the conversation belongs to the visitor.
- 5. UNDERSTAND THE PROCESS At a trade show, the visitor is in charge. The visitor has made these major decisions TO Spend the money, take the time to go the show. Read the Show Program, decide to visit certain exhibitors. Actually attend the show. Walk down each aisle. Spot which exhibits pre-selected or not - to visit. Stop at your exhibit. Engage in conversation, request follow-up What happens after this, is out of the control of the trade show staff and moves to the sales department for follow-up. At which point, it is certainly not a cold call.
Enjoy Your Next Show!
JULIA
DAY SPA EXPO & BUSINESS FORUM SPECIAL REPORT
Here are some remarks which are pouring in daily, both at Bentley's International Group offices and the DSA, from exhibitors and attendees alike!
I thought the Day Spa Expo was top notch. We have already signed up for next year! Please continue to champion the business aspect of the spa business as this is what kept your trade show unique. - Mary Lynne Blaesser, CIC, Director of Marketing Marine Agency Corporation, NJ |
For a day spa owner, the Day Spa Expo was one of the best industry trade shows & conferences that I've ever attended. For the first time, spa owners, managers and day spa specialist have a conference/expo devoted and focused towards vital day spa issues. The Day Spa Expo's mix & quality of exhibitors and the educational sessions were excellent, the content and presenters, outstanding. - Michael A. Carter Sr., |
The hard work and professionalism that went into the
conference was evident in every session I attended. The credentials
of the presenters and the quality of their content made it difficult
to select which sessions to attend. - Rosemary Weiner, |
| The quality
of leads we gathered at the Day Spa Expo was absolutely exceptional.
The floor was busy throughout the day yet pace was comfortable, allowing our account representatives to
spend a good amount of time with each attendee and fully answer
their questions. Almost every person we talked to was an owner
or manager, seriously looking to make decisions about their
business. Speaking as a vendor, this was a terrific show, very, very well worth our time and effort. We're looking forward to 2007! - Lisa Taft Preston , |
As an exhibitor the Day Spa Expo was a great show for RX Music! Not only did we see faces of old, we met many potential new clients and even opened up a new account in London , England . We look forward to exhibiting next year. - Jason Shapiro |
Thank you so much for the opportunity to exhibit at the Day Spa Expo 2006. It was truly an amazing first year show!! The quality of attendees was superb, all real buying decision makers. We took orders from owners & operators and sold right on the show floor as well. We could not be happier! Looking forward to exhibiting again in 2007! - Stephen Katowitz |
Thank you
to Shane O'Sheeran of Bentley International Group for
creating the day spa industry's first expo, devoted solely to owners
and managers. We are extremely grateful to Bentley having given us the
opportunity to be part of this venture. The
DSA was assigned to provide the program for the Business Forum and my
thanks go to the DSA Education Chair, Mr. Douglas Preston
of Preston, Inc., assisted
by DSA board member Mr. Skip Williams of Resources and Development and
others. In addition, we held our annual Awards & Charity event, combining
both of our awards into one evening and creating a new one for exhibitors. Hearts
for a Cure was held to benefit Melanoma Research Foundation.
Ms. Linda Pilkington, Executive Director and Bill Marsch, Program Director,
both from MRF and other volunteers were present, conducting the
raffle, which raised $ We like to thank our sponsors who contributed
so generously to enable us to hold this evening at Mandalay Bay!
And
the winners are -
 |
 |
Bellanina Day
Spa & Gift Botique DISTINGUISHED DAY SPA OF THE YEAR 2005 |
Douglas Preston SPA PERSON OF THE YEAR 2005 |
Special Exhibit Winners
 |
 |
 |
Jen Morgan Best informative exhibit |
Clear Mind Center Best interactive exhibit |
Spa Addicts Best creative exhibit |
Caribbean Health Tourism & Spa Conference, - Jamaica
Right
after the DSE, it was off the JAMAICA, to be part of the
Second Caribbean Health Tourism & Spa Conference, hosted by our Caribbean
Chapter. Sharon & Theo
Chambers were perfect hosts and the conference drew a lot of local
spa owners, therapists and other entrepreneurs looking to develop health
resorts in the Caribbean .
We were honored to meet the Minister of Industry
and Tourism , the Secretary General of Ministry of Industry and Tourism,
and many other dignitaries from the Jamaican government. The DSA/IMSA
Caribbean Chapter Presidents and Vice Presidents, as well as the President
of the Barbados Subchapter were also in attendance. The ministry of Industry
and Tourism invited the US delegation to a wonderful Jamaican feast at
Devon House, located on a previous plantation and now a public park.
The US delegation consisted of: Eric Light, President of the IMSA and
also on the DSA Board; CEO of Strawberry Hill stressed the fact that
we have come to Jamaica to learn, to accept them as our teachers; Catherine
Atzen, ATZEN® / Universal
Companies gave lymphobiology treatments to many dignitaries as well
as attendees and to both Executive Directors; Sheila Light showed attendees
the method of manual lymphatic drainage; Michael Effler of International
Design Concept led two workshops on design. Hannelore R. Leavy addressed
the crowd several times to introduce old and new friends.
"One friend
I ran into after having lost touch since my Spa-Finders' days, was Jackie
of Jackie's on the Reef what a treat this was for me! Her lecture was
right to the point how one can change their lives with simple diet, meditation
and positive outlook as true now than it was 20 years ago!"
Watch here for further expanded news on this exciting new world that is opening up for DSA/IMSA members! And then comes Europe ITALY at it's best - tentatively planed for September 2006. Tune into our next newsletter to learn more about that part of DSA/IMSA expansion!
Spafully,
Hannelore R. Leavy
Executive Director