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Message
from Hannelore Dear DSA Members,
 The first few months of this year have seen us in many places spreading the word of the Day Spa Association:
February – the first Day Spa Expo, Las Vegas
February – Caribbean Spa and Tourism Expo Kingston Jamaica
April – Spa and Resort Expo Miami and The Americal Spa Expo
May -
The Atlanta Spa Expo, a consumer event with a trade flair
And
we are not done yet, as I am writing this, we are getting ready for the IECSC show in Las Vegas!
Spafully,
Hannelore R. Leavy
Executive Director
Recognition Corner
Trade Show Report
Charity Events
DSA In The News
New Member Benefits
Members in the News
Member News
Legislation-n-Regulations
Trade Show ReportUpcoming Shows 
International Esthetics Cosmetics & Spa Conference
Las Vegas Convention Center
June 3-5, 2006
DSA Booth# 522
Don't miss our traditional DSA workshop on Saturday June 3rd, 12 noon - 2 pm
The Day Spa Association presents -
Hannelore R. Leavy
Money Making Day Spa Secrets
What's the difference between good and great? Leading industry experts Catherine Atzen, Michael Lello, Eric Light, Doug Preston and Allan Share will show you ways to take your spa to a new level of performance.
If you want to become a spa computer expert, pop into our first spa software evaluation session!
Saturday June 3rd, 9 am - 2 pm
The Day Spa Spa Association presents:
Hannelore R. Leavy
Software For Your Spa– Learn & Compare
These friendly competitors - Mack Software; Enablez, makers of ResortSuite; Millennium, by Harms Software; Milano Systems; and ProSolutions - will highlight their applications to assist you in achieving an efficient operation, saving time & costly mistakes, and providing you with the marketing figures you need to succeed. Moderated by Skip Williams of Resources and Development.
If you are concerned about the medical spas taking over, you may want to consider staying for the post conference workshop!
Tuesday June 6th, 9 am to 3:30 pm
The Day Spa Association and International Medical Spa Association presents:
Eric Light
Owning a Day Spa in a Med Spa World
It's in newspapers, magazines, on TV and radio. Medical spas are where it's at for consumers. So what if you are a day spa owner? What does that mean for you and the future of your business? You'll leave this seminar with a direction, a firm understanding of what the market wants, the potential income to be generated, and a better sense of the legalities involved.
Spa and Resort Expo and Conference
Jacob Javits Convention Center, New York City
September 17-18, 2006
This event is designed for all spa professionals including dermatologists, plastic surgeons, chiropractors, dentists, massage therapists, nurses, acupuncturists, naturopaths, estheticians, and medical spa and spa owners and/or managers. Visit us at the DSA booth #457 and give us a shout!
Tradeshow Tips
By Julia O'Connor, Speaker, Consultant & Author of The Trade Show Reader
Well, there you are at the show. You are wearing the corporate golf shirt with logo. Hopefully you have the right size so the sleeves don’t droop over your elbows and the tail doesn’t hit your knees. It is clean and you pressed it before you hit the show floor. You didn’t dribble salad dressing, chocolate or hot dog stuff down your front. Hooray – you are a neat representative for your company! But what about the rest of you? Does it matter if your event is super casual or super professional? Probably not. Here are 7 Tips to keep you Looking Good –
1. Press the pants or skirt. Make sure the complete ensemble is complete.
2. Wear comfortable shoes that are appropriate to your outfit.
3. No toe-cleavage. Sandals or flip-flops - no matter how expensive or fashionable - belong at the pool or beach, not on a show floor.
4. Casual clothes do not hide droopy shoulders, an expanded waistline or poor posture. Look at yourself in a full-length mirror and make corrections. The first is to stand up straight.
5. Clean out your pockets. Take only the minimum cards, change, identification. Otherwise you may have unsightly bulges in your nether region.
6. Personal grooming is very important. You will not have time to primp and fluff on the show floor. Remember how dusty the hall is and how tired you will be by the end of the day. Before the show, get a good haircut. Get a manicure for both men and women – yeah, guys, what are you doing all day? – Shaking Hands.
7. You are on stage all the time. People will look at you front, back and all around. Be aware that your good side may not be what they are looking at.
Enjoy Your Next Show !
JULIA |
Charity Events Hearts
for A Cure Cruise
 Reed Exposition has graciously accepted our offer to hold the Hearts for a Cure Cruise during the Spa and Resort Expo this September. The cruise will take place on Sunday evening, September 17th, on the Hudson River through the New York Harbor. Proceeds of this event will benefit the newly formed SpaCare, Organized Charitable Giving, supporting Melanoma Research Foundation and Uniquely-U.
  The
DSA Charity Page
New Grant Named in Honor of the DSA
We received this honor from the Melanoma Research Foundation
Thank you, Bill Marsch!
The Melanoma Research Foundation Board has approved all named grants for 2006. As you might know, our priority goal is to attract young scientists to the field of melanoma research and have established our two-year, $100,000 junior investigator grants to do just that. This year we will award five first-year grants and three second-year renewal grants. Our total grant commitment to melanoma research grants this year, our 10th anniversary, will be $850,000. It is my pleasure to notify you and your associates that one of our new junior investigator grants will be named in part in honor of the Day Spa and International Medical Spa Associations. This first-year grant will be awarded to Dr. Mary Jo Turk of the Norris Cotton Cancer Center at Dartmouth College. Dr. Turk's research is titled "Generating and Maintaining Post-Excisional Immunity against Poorly-Immunogenic Melanoma." A layman's write up on his two-year, $100,000 research grant will be in our Winter newsletter. This grant will be called "Award in Honor of Allured Publishing, Steve Czaben, Bill Gaudelli, Erik Hartzell, Char Kurant, Cindy Lanman, Day Spa & International Medical Spa Association, Jennifer Mitchell, Rodney Robinson and the 2005 Wings of Hope Recipients: Dr. Garo Armen, Carole Frost-Kelley, Mindy Gorman and Dr. John M. Kirkwood." Hannelore, we are all proud and grateful for what you and your associates are doing to help us raise money for melanoma research and are delighted to recognize your support with this grant. I continue to send to you and your associates our best wishes and thanks.
- Bill Marsch
Program Director
Legislation-n-Regulation
Massage Therapy Organizations
A report from our Legislature Chair - Rosemary Weiner
On Sunday, Ann Goodwin and I met with representatives from the various Massage Therapy organizations and massage schools.
The purpose of the meeting was to form a coalition of all the different modalities. They hope to meet, at least, once a month.
This first meeting was to determine the status of the pending legislation in New Jersey and to develop strategies and positions to be presented back to the various organizations.
Read about the outcome of this meeting
Employment Practices Liability
from MaryLynne Blaesser, Marine Agency
A continuation of our article on employee squabbles in the January Newsletter!
Very interesting information. I am sending you an article which I think speaks to the subject about employee disputes etc. The concept and the coverage for employment related issues is becoming a hot trend in all industries and the spa industry is no exception.
Feel free to include this article in any of your publications or website.
Did you know??
• The most common basis for employment practices charges being filed with the Equal Employment Opportunity Commission (EEOC) are: race, sex, retaliation, disability and age.
• It is becoming more likely that you will have an employment related claim than a trip and fall claim.
• 10% of all employment related claims result in awards exceeding $1,000,000.
• 41% of all EPL claims are brought against small employers (10-15 employees)
• The average cost to defend an EPL claim is $125,000.
• Plaintiffs stand a 71% chance of winning a trial-jury verdict and the average verdict is $508,000.
• Recent decisions made it clear that an employer may be liable for sexual harassment of an employee, EVEN if the harassment is not reported and the claimant's career is not harmed.
Read the Full Article
Fraud Alert
This is how it started – by Hannelore contacting one of our Day Spa members why we did not see her at the Day Spa Expo!
 I was planning on this. I hate to reveal this but we were victim of an Internet scam! Our company was taken for over $3,000 a week ago. We are in the process of trying to retrieve our money. We had to forfeit our products due to the country they were shipped to wanting us to pay the customs and taxes in addition to an additional FedEx $300 fee to have them shipped back. The total of both equaled the value of my wholesale price, it wouldn't pay to have them shipped back, not to mention support the fraudulent Nigerian government policy.
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Recognition Corner Lenny LaCour
Lenny has been in this industry for over 25 years, and is currently the writer of International Spa Association's Pulse Magazine's “Spa 411” column. He is also the former writer of American Spa Magazine's “Ask Lenny” column. Mr. LaCour has been the makeover artist for several television productions on CBS, NBC, ABC, WGN and Fox including The Oprah Winfrey Show. His Celebrity clients have included Jane Seymour, Emma Samms, several Miss America's, Melissa Manchester, and Dr. Ruth Westheimer. Featured in numerous leading papers and magazines, including The New York Times, Family Circle, Ladies Home Journal, Good Housekeeping, Seventeen and Health and now In-Touch! It's an honor to have you aboard, Lenny! Keep up the good work!
Member
Referrals
| Lenny LaCour |
1 |
| Douglas Preston |
1 |
DSA members with the most referrals are being featured in our "Recognition Corner", so get out there and spread the word!
DSA in the News CBS Evening Show
 Hannelore appeared on CBS Channel 3 - Philadelphia's Evening show in February to speak on the dangers of laser usage.
Click here to read the full article
CBS Marketwatch
 Ms. Leavy's taped appearance on CBS's Marketwatch talks about the increase in cosmetic medical procedures being performed in spas and the importance of having any procedure done or supervised by a doctor. Legislation is currently being reviewed in many states on this subject and we need YOU, our members, to pull together to make sure that the future of our industry moves in the right direction.
Click here to see the video
(Free registration required)
DSA Announces New Advisory Board
A recent press release announced this year's DSA Advisory Board. These are the people who volunteer their valuable time to shape our industry, and are working for you! They are at your disposal, if you have concerns, please see your DSA contact list for their details.
Read the press release
New
Member Benefits Financial Consulting
Wellness Capital Management is offering “Ask the Financial Advisor”, a no-cost opportunity for each member to ask a question about their business finances, business budget and funding. These free consulting opportunities are a great way to improve your spa business. We encourage all of our members to take advantage of this offer and the many other generous benefits. Just another way members help members in our fast growing industry!
Visit the DSA Member Benefits Page
Marketing and Web Consultation
Our new member is offering FREE consultation for your internet marketing and a 15% discount on custom website design. If you don't have a website for your day spa or spa business, then visit them at their website, www.spamarketing.net, TODAY!
Educational Courses
Lypossage is offering low-priced, high-content educational courses to DSA and IMSA members at excellent discounts. The whole course will earn you 54 hours of NCB approved credits for continuing education. Take advantage of this offer NOW while you still have time!
Click here to check it out
Credit Card Processing
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Searching for payment solutions for your business? Relax. Total Merchant Services, a new DSA Allied member, has the answers you are looking for. From credit card to check processing, your established merchant account entitles you to receive a FREE point-of-sale or FREE wireless terminal with the lowest rates and superior service. Call them at 866-842-0314 or email info@creditcardbiz.com for details!
Visit their website
Other DSA Transaction Services
 
 
VIP Tickets
 Tickets will soon be available through the DSA. Call our office for your Free exhibit passes for September's Spa & Resort Expo and Conference in New York City, 201-865-2065!
Q+A
 Member: Is there a way to renew my membership on line or do I have to call the office? I'd like to do it via credit card and the fastest way possible.
DSA: YES, you can easily renew your membership online via our secure server, just click “professionals enter here” and then “Membership Application/Renewal”
Member: Are there any special courses the DSA offers?
DSA: NO, we do organize workshops at different trade shows and are responsible for the educational component The Day Spa Business Forum during the Day Spa Expo. On-going courses on advanced education and management are offered by several of our “Allied” members and can be found on our website under “Educational Seminars”. Many of them offer special discounts to DSA members.
Member: I am looking to fill a position, can you help me?
DSA: YES, we post positions available FREE of charge to our members on our website “Employment”.
Member: I am looking for additional capital, or I am looking for a partner/sell my spa.
DSA: Our section “Business Opportunities” carries some advertisements – it's always good to check there first. You can also place an advertisement on that web page for as little as $75!
• Classified ads – plain text with reply to you – DSA members $75.00 for 3 months
• Classified ad with logo/picture with reply to you – DSA members $195.00 for 3 months
• Banner/Marquis – DSA members $250.00 for 3 months / $550.00 for 1 year |
Members
in the News Blue Water Spa
Blue Water Spa Named One of the Top Companies to Work For
 Triangle Business Journal has named Blue Water Spa and Michael Law MD Aesthetic Plastic Surgery Center one of the top companies to work for in the Triangle, in its annual Best Places to Work Awards program. The award recognizes the company's achievements in creating a positive work environment that attracts and retains employees through a combination of benefits, working conditions and company culture. Congratulations, Kile and Micheal!
Read This Article
Vito Mazza Salon & Spa
Rewards are great for clients at Vito Mazza Salon and Day Spa in Woodbridge, New Jersey
Being rewarded for enjoying your ritual of services is a fabulous added bonus to being a client at Vito Mazza Salon and Day Spa. Just ask Judy Saksinsky.
Judy and a guest will be whisked away to the spa by limousine for “A Spa Day for Two” package. They will also enjoy a Spa Lunch while relaxing in the Tranquil Room between pampering.
Read about their Rewards Program
Resources and Development
Do You Know How Much Your Spa Business Is Worth?
Skip Williams
Spa Financial Development Consultant
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• Perhaps you are getting ready to sell your Spa Business, and don't know what the selling price should be?
• Perhaps you want to prepare your Spa Business for Maximum return when you sell in a year or two?
• Perhaps you are looking at buying a Spa Business but need to determine if the asking price is reasonable?
Resources & Development's NEW “Your Bottom Line, Spa Valuation Service” can help you determine the value of any US based Spa Business!
Read all about it
Day Spa Trends Lord & Taylor to leave Christiana Mall
The News Journal - Wilmington, DE
As big stores are leaving – day spas are now being considered “anchors”
An opportunity
"We've seen gyms go in as anchors," said Patrice Duker, spokeswoman for the International Council of Shopping Centers. "We've seen day spas go in."
Click to view the full article
Visit our
Sister OrganizationThe
International Medical Spa Association
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