You Are Invited to Join The
TREND SPOTTERS RESOURCE POOL
Dear DSA Members:
Where does the press go for information? The first place they look up and call is the trade organization that represents the particular industry they are researching.
Being #1 on Google and #4 on Yahoo for the last 6 years, and having been quoted in hundreds of articles through the 15 years we have been promoting the day spa industry, it is natural that we are being contacted by the media on a continuous basis. Our Executive Director conducts at least 5 interviews a week, mainly from writers and journalists of newspapers and magazines, major and minor.
In order to serve our industry even better through the media, we are in need for grassroots practice and trend information from Day Spa & Medical Spa owners and managers.
When the press calls us for interviews, they want day spa industry statistics, trends, and quotes from spa owners on very short notice—sometimes immediately. We would like to begin collecting this data from DSA members now, so we can provide the instant answers that journalists want and need.
What’s in it for you, other than supporting the industry and the DSA? Chances are you will be mentioned, if not quoted by the media contacts we are making.
If you would like to be one of our DSA Trend Spotters, here is how the program works:
- We are inviting YOU, to become a DSA Trend Spotter. When the need arises for hot trends and industry news, we will do an email broadcast to the trend spotters group. The email would pose no more than 1-5 questions. The important part is that you respond quickly.
- The new DSA website will have a membership login area, where we will put up the short survey of DSA Trend Spotter questions. These responses will be collated/summarized on a regular basis and made available to the Executive Director for ready-access in media interviews.
- Sometimes, there might be instructions for you to contact a specific writer/journalist directly. This can be an excellent PR opportunity for you!
- The DSA would also like to seek out even greater media exposure, once we have your day spa trends survey answers available to us. So not only can we respond to interview requests, we can take this news-worthy information and actively pitch your day spa trend stories to the media.
DSA SITE SURVEY EXAMPLE FOR SPA PROFESSIONALS
This survey’s topic: Spa Menu Trends
- What is the most popular service at your facility?
- What new service have you added to your menu?
- What new services are you planning to add to your menu?
- What services have you deleted from your menu of services?
We really hope you’ll become a member of the DSA Trend Spotters group! To enroll, please send an email to Laurie@dayspaassociation.com who will be building the Trend Spotters email group!
Spafully,
Hannelore R. Leavy
Executive Director