FOR IMMEDIATE RELEASE Contact:Hannelore R. Leavy
DISTINGUISHED
DAY SPA AWARD 2003
New Jersey -
Tradition lives on … this year’s award celebration was held during The Day Spa Association’s networking dinner which
was part of the official program of the Spa & Resort Expo in New York City,
on April 27th at the Le Parker Meridien Hotel. DSA President Wendy
Bosalavage arranged for this setting which turned out to be just beautiful,
overlooking Central Park at a clear spring evening experiencing a spectacular
sunset and watching the city’s lights come alive. Food and service were superb;
the music was donated by a wonderful duo organized by American Leisure
Corporation. Elixr Tonics & Teas and Dragonfly provided give-a-ways
to the attendees of the dinner comprised of members of the Day Spa Association
and the International Medical Spa Association and other visitors to the New
York City conference. They were “the who is who and leaders in the day spa and
medical spa arena”. The announcement of the winner was anticipated
anxiously, especially by the owners and managers of DSA accredited day spas, many of whom were present. Not everyone
can be a winner, however they all cheered when the "Distinguished Day Spa Awards 2003" were presented to:
Ms. Peggy
Wynne Borgman, the CEO of Preston Wynne personally accepted this award,
Rosemary Weiner, the owner of Brass Rose unfortunately was detained that
evening. The award consists of a beautiful wooden and marble plaque with the
name, award title and year engraved in gold. This esthetically pleasing plaque
now adores the reception area of both spas to attest to their high quality of
service, their commitment to their clients and to uphold the excellent
reputation Day Spas Association members are receiving throughout the industry.
“We had a tie this year with two of our accredited day spa members receiving
the same amount of votes from our Advisory Board, so we had no other choice than
awarding two of these titles this year”, confesses Leavy.
“Preston Wynne and Brass Rose have been
members of the Day Spa Association for a number of years”, comments Hannelore
R. Leavy, Executive Director of The Day Spa Association. “They entered every
year since the inception of this program in 1998, with Preston Wynne having
been awarded this title once before. They surely deserve and earned this
award”.
In
order to be considered for The
Distinguished Day Spa Award of the Year day spas have to be accredited
by the Day Spa Association as to their adherence to the Associations'
guidelines. "When we get ready to choose our Award winner, we invite all
accredited spa members to submit a 50-word synopsis why they think they deserve
this award presented once a year at a major industry show", explains
Leavy. The DAY SPA BOARD OF DIRECTORS AND THE DSA ADVISORY BOARD then cast
their votes judging not only by the spa menu, their quality of service and
commitment, but taking into consideration all aspects of operating a Day Spa,
with special emphasis on continuing education available to their entire staff,
as well as their commitment to create a nurturing atmosphere for their clients
and for all spa personnel; their commitment to community, environment, humanity
and the spa industry influences the decision process.
In order to
become an accredited day spa, facilities first have to be a member in good
standing of The Day Spa Association.
The accreditation application consists of an extensive questionnaire about the
spa’s business and facility, licenses, press coverage, other awards, etc. If
approved, spas receive a beautiful 4-color glossy "Accredited Membership
Certificate" and an especially created decal for their doors or
windows attesting to their accreditation. They are also encouraged to carry
this accreditation emblem on all their marketing materials, including their
letterhead. In addition, The Day Spa
Association will issue a press release to their local media informing them
of the spa's accredited status, which separates them from other day spas in
their area and gives them this special "seal of approval".
Accredited
spas are clearly marked in THE DAY SPA DIRECTORY, as well as on
Essences of a Day Spa: • a clean, safe, calming and nurturing environment • Private treatment rooms for each client receiving a personal service • Showering and changing facilities for women and men • Spa robes and shoes for all sizes • Business licenses; professional, licensed estheticians and therapists on staff • Professional spa products for which estheticians and therapists have received training in their use • Massages: Swedish, Lymph Drainage and Reflexology (Optional: Shiatsu, Polarity, Sports, Deep tissue, and Deep muscle) • Body treatments (one or more on the menu): Body packs and wraps, Exfoliation, Cellulite, Body toning/contouring, Waxing, Homecare program (Optional: Electrical impulse body toning, heat treatments, Aryurveda treatments, Laser hair removal, Electrolysis, Hand & Foot care) • Face: Cleansing facial, Homecare program (Optional: Medical facial, Electrical toning, Laser hair removal, Electrolysis, Cosmetics, Make-up consultation) • Aromatherapy: Personalized for body and/or face • One of the following: Hydrotherapy or Steam and Sauna • One of the following: Nutritional Counseling/Weight Management or Private Trainer/Yoga/Meditation or Spa Cuisine • Optional: Hair - full service salon, Scalp treatments and hair packs or Spa manicure and pedicure
The elite circle of Accredited Day Spas: • Adam
Broderick Salon & Spa, Ridgefield, CT • Atzen Clinical Spa, New York, NY •
Beauty Spa at Englewood, Englewood, NJ • Bellissima Day Spa, Escondido, CA • The
Brass Rose Spa & Salon, Blairstown, NJ • Carapan Urban Spa and Store, New
York, NY • DePasquale, The Spa, Morris
Plains, NJ • Derma Clinic European Day Spa, Westport, CT • Enhance Face &
Body Spa, Hartsdale, NY • FACE WORKS Day Spa, Richmond, VA • Fayez Beauty Spa,
London, Ont. • Feline Spa-Salon, New York, NY • Glen Ivy Day Spa, CA • Glen Ivy
Hot Springs Spa, Corona, CA • Harmonie-European Day Spa, Saratoga, CA • The
Light Touch, Louisville, KY • Mario's International Spa, Aurora, OH • Preston
Wynne Spa, Saratoga, CA • Renaissance European Day Spa, Fayetteville, NC • The
Retreat At Pine Tree, Wexford, PA • Serenity, The Rejuvenating Day Spa,
Overland Park, KS • Simonson's Salon & Day Spa, Anoka, MN • Simonson's
Salon & Day Spa, Maple Grove, MN • Wolf Mountain Day Spa, CA.
Past
recipients of The Distinguished Day Spa Award: Adam
BroderickSalon & Spa • Atzen Medi-Spa • DePasquale, The Spa • Fayez Beauty
Spa • Glen Ivy Hot Springs Spa • Mario’s International Spa • Preston Wynne Spa
For a copy of
THE DAY SPA DIRECTORY 2003-2004 and to see why joining The Day Spa Association "has its privileges" call 201-865-2065 or send your request via
e-mail to DaySpaAssn@aol.com. You may also sign up online at www.dayspaassociation.com
This year’s award dinner was also a
fund raising effort on behalf of the Weekends of Hope, Jim Leavy Foundation,
founded by Hannelore in the memory of her husband. This charity foundation
enables cancer survivors and their loved ones to spend a weekend at a spa town
for networking, learning and spa treatments. The first Weekend of Hope to
benefit these efforts is organized by the town of Stowe in Vermont with the
assistance of the Vermont Cancer Network. Corporate Sponsors for this dinner
were Marine Agency, Spectrec Marketing Communications, Healthlynx and
Association Bodywork and Massage Professionals. Cossini Corporation sponsors
this weekend on an ongoing basis by donating 1% of their gross sale derived
from the spa industry. For more information and additional weekends in the
development stages, please see attached fact sheet. Donations can be sent to:
Weekends of Hope c/o The Day Spa Association. The website www.weekendsofhope.org is
now being developed and will soon accept donations online.
May
2003