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Dear DSA Member,
As the direction of the wind and the color of the leaves
change, so too does the shape and scope of our industry. We are in the
midst of trade show season, which has to go on in spite of the tragic events
that occurred this fall.
Don't forget to check out our Disaster Relief Board and
see how you can be part of lending a helping hand to your peers as well
as to day spa guests.
If you are doing a fundraising or are involved
in any kind of charity/community activities, please let us know – posting
on our CHARITY PAGE on www.dayspaassociation.com is
FREE!
With best wishes for the upcoming holiday season, I am
Spafully,
Hannelore R. Leavy
Executive Director
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Spa Person of the Year
Voting |
 Check
out this
year's candidates for the Spa Person of
the Year Award to be announced at our Annual Awards & Charity
Event on February 8th, 2006 during the Day Spa Expo in Las Vegas.
The poll can be accessed at our homepage www.dayspaassociation.com!
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We hope to see you
at some of these upcoming tradeshows! |
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Extracts – New
York
November 13-15, 2005
Visit us at booth #259
Face & Body – San Francisco
November 19 – 21,
2005
Visit us at booth #917
DSA members get FREE entry to the tradeshow floor
and a 20% discount off the educational sessions
Day
Spa Expo (DSE) – Las Vegas
February
7 – 9, 2006
DSA
members receive $200 off each 10x10 exhibit space
DSA
members receive FREE entry to the exhibit floor – 20% discount
on educational sessions.
Be
sure to reserve your place at the Annual Charity & Awards event
on February 8 th at the Mandalay Bay at which time we will announce
the Distinguished Day Spa of the Year and The
Spa Person of the Year!
Caribbean Health Tourism & Spa Expo
Kingston , Jamaica
February
12-13, 2006
DSA members receive special discounts for exhibiting
DSA Board Member and IMSA President, Eric
Light to deliver
Keynote!
Hannelore
Leavy will present the first certificates to members of the newly
formed Caribbean Chapter which will encompass the Caribbean Islands,
Central America as well as the northern part of South America!
Spa
& Resort Expo & Conference
February
26-27, 2006
DSA
members receive FREE entry to tradeshow; 20% discount off educational
program
Santa Barbara Beauty Expo
May 7-8, 2006
Santa Carbara, California
Earl Warren Showgrounds
For more information click here
Tradeshow tips
By Julia O'Connor, Speaker, Author, Consultant
WHEN YOU ARE NOT ON BOOTH DUTY - YOU ARE STILL ON SHOW DUTY
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POWER SELLING OUTSIDE THE
BOOTH
***********************************
Don't sit in your booth like
a bump on a log. Don't stand around looking bored - and boring.
Remember, people come to the show to see Your Company - make
it visible throughout the entire show with these TIPS on making
the most of selling opportunities.
When you're not on booth duty, you're still on show duty!
BECAUSE - If you think you're on sales duty only when you're
in the booth - well, you're just plain wrong. A trade show is
more than your booth, more than your time in that space. It's
the entire venue, maybe even the whole city and it's your obligation
to cast a wide net for prospects and clients.
More Tips Click Here |
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CardService International |
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Credit and check processing.
Special Rates, No set Up Fee, Low Monthly Payments, and FREE Gift Cards!
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Visit the Site
Healing
Lifestyle and Spas Magazine |
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 Healing Lifestyle and Spas Magazine is offering you
an exclusive package deal, involving a listing in their Annual
Yearbook Directory as well as an online listing and
hyperlink for all of 2006. Regular rate: $350, DSA $250.
Contact Shanon Googins at
shanon@healinglifestyles.com or
202-441-9558.
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Teyf
Mind Body Solutions |
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TEYF MIND+BODY SOLUTION
an exciting and unique program that can be easily incorporated into
any spas' menu designed to bring in new customers into your doors and
reward you for it. DSA spa members receive an extra $50 for taking
on a new customer and save an additional $25 on their individual program – net
profit per session $117.50 (minimum 10 sessions).
Click Here for Details
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| We
need your input |
Day Spa Terminology |
Our
Day
Spa Terminology page is now live online! Help us expand this
and make this the best list of spa terms in the industry. The member
with the most submissions will be profiled in our next newsletter.
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Word
Search |
We are looking
to create a new membership category that would encompass all the
different spa businesses that are springing up that do not fit
our present membership structure – such as Beauty Supply shops
that offer spa services; Spa Cafes; Spa Directories; Spa product
shopping websites for consumers; Home spas programs;
Mobile spas; Spa/Health related websites that are commercial enterprises;
Spa/Health information sites and more. Here are some samples of
words
SPA SOMETHING; SOMETHING SPA; MULTI-SPA; VIRTUAL SPA*;
SPA NICK NACKS; SPA DIVERSE; SPA FUSION; SPA INNOVATION*; SPA
CONNECTION; CONSUMER CONNECTION; SPA EXPERIENCES; SPA RESOURCES,
SPA ALTERNATIVES
*titles already in use by different companies
The member(s) who come up with the term we will be using, will
receive a special acknowledgement as the innovators of this term
permanently in the DSA archives and literature! |
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The DSA would like to give special
recognition to Douglas
Preston of Preston Inc. for referring us the most members
in the past quarter!
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Member |
# of referrals |
| Doug Preston |
2 |
| Cheryl Whitman |
1 |
| Lynn Watanabe |
1 |
| Skip Williams |
1 |
| Andrew Finkelstein |
1 |
| Linda Brewer |
1 |
Help
us in growing our membership. Please send in names of candidates
and we will take it from there those members with the
most referrals that join the DSA will be mentioned in this “recognition
corner”!
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Member
News &
Members in the News |
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New Health Care Model Opens in San Diego
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For over
23 years the nationally renowned, Beauty Kliniek Aromatherapy Day Spa,
located in the Golden Triangle, has been considered one of the nation's
leading day spas. This 11,000 square foot retreat has just launched
a newly expanded Wellness Center – Wellness Kliniek . "There
has been a dramatic increase in the demand for health & wellness  services," said
Linda-Anne Kahn, Lymphedema therapist and Owner of Beauty Kliniek. "Recognizing
the need for health and preventative care we have developed Medical
Wellness programs targeting optimal health and wellness.”
Backed by years of experience of listening to patients needs and realizing
gaps in current medical care this center combines the best that alternative
and conventional care have to offer. In fact the innovative ideas behind the
center may not exist anywhere else.
More
on this
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Congratulations
Bonnie Hagen, Co-Owner of Enhance Day Spa |
 Winner
of the 2005 Distinguished Day Spa Award to the birth of Daniel Isaac
Hagen!
Click
here for their upcoming charity event
 
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Spatrade
Announces Dates For Spa Trends Webinar Series In January 2006 |
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In response to overwhelming demand for online education, SpaTrade produces
web-based seminar series for spa owners and managers
October 18, 2005, Petaluma, California, SpaTrade ( www.spatrade.com ),
the leading online source of spa business information and provider of online
marketing services, announced today that they will be presenting the Spa Trends
Webinar Series in January, 2006. SpaTrade began offering webinars in August
in response to an online marketing survey which revealed that 93% of respondents
would like to participate in webinars. |
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Tranquility
Mind & Body Wellness Spa |
 Tina
DeNapoles is proud to announce that they received a “fabulous
1-year anniversary gift of being named #1
Spa in Connecticut for facials and
massages. Aside of these services, the spa offers anti-aging,
ayurvedic treatments, cellulite treatments, corporate
programs, exercise programs, herbal detox, lymphatic
drainage, microdermabrasion, non-surgical facelift,
nutrition/weight loss, pregnancy treatments, skin peels,
reflexology, steam showers, spa lunch, spa parties,
stone massage and sunless tanning.
Congratulations Tina! – now
you need to apply for ACCREDITATION
STATUS to be considered for the Distinguished Day Spa
Award!
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Growth
in spending is expected both online and offline |
The National
Retail Federation predicts 5%, and a recent Shop.org/BizRate online
holiday spending study shows that 19 percent of online retailers
are expecting holiday sales to double from 2004 and 54 percent expect
to see growth between 20 and 99 percent!
This holiday season brings an abundance of opportunity for you to further your
business. On the consumer side, the Shop.org/BizRate study reports that 56
percent of people surveyed said they plan to start their holiday shopping via
a merchant's Web site. In addition, 60 percent of consumers said they plan
to start holiday marketing by the end of October. (Whoa, that's now!). This
proves the need to start reaching out to customers early. Thanks
to the immediacy, ease and affordability of email marketing,
you can still get your piece of the holiday pie.
Click
here for invaluable information and tips
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Associations
Win Big Under New Federal Fax Law |
JULY
12, 2005 -- Washington -- President Bush signed a bill over the weekend
that allows organizations to send faxes to their members and clients
without first obtaining written approval.
The so-called "established business relationship" provision to the
Junk Fax Prevention Act represents a major victory for associations, which
feared that previous federal regulations would stymie their efforts to communicate
with members via fax about membership renewal and convention registration.
Click
here for the full story
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The Top
10 Things You Should Know Before You Blog |
Three
business blogging experts share their best tips for getting started
in the blogosphere.
From: Inc.com | July 25, 2005 By: Carole
Matthews
It's been widely covered that weblogs are
a viable way to build brand awareness and establish an individual's
expertise in a particular area. "For a small business, [a weblog]
is a perfect low-cost positioning-yourself-as-an-expert tool," notes
Debbie Weil, the publisher of WordBizReport and Debbie's
Blog , as well as author of an upcoming book on corporate blogging
for Penguin Portfolio (2006). But what hasn't been covered is how to
actually take the leap?
Click
here to find out
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Glossary
of eTerms |
- Email Blocking - Email blocking occurs when the
receiving email server (e.g. Yahoo!, AOL, Hotmail etc.) prevents an
inbound email from reaching the inbox of the intended recipient. Often
the sender of the email receives a "bounce" message indicating
that their email has been "blocked."
- False Positive - A false positive occurs when a
legitimate permission-based email is incorrectly filtered or blocked
as spam.
- Filters - "Filtering" is a technique used
to block email based on the content in the header, "from:" line, "subject:" line,
or body copy of an email. Filtering software searches for key words
and other indicators that identify the email as potential spam.
- Blacklist a.k.a. blocklist - Some ISPs use a blocklist
to help them determine which emails should be blocked. Blocklists contain
lists of domains or IP addresses of known and suspected spammers. Unfortunately,
these blocklists also contain many legitimate email service providers.
Just a few spam complaints can land an IP address or email service
provider on a blocklist - despite the fact that the ratio of complaints
to volume of email sent is extremely low.
- Whitelist - A whitelist is the opposite of a blocklist.
Instead of listing IP addresses to block, a whitelist includes IP addresses
that have been approved to deliver email despite blocking measures.
It is common practice for ISPs to maintain both a blocklist and a whitelist.
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Rosemary
Weiner of Brass Rose Salon & Spa has
agreed to act as our Legislature “watch-dog”.
A letter was sent to Assemblyman
Peter J. Barnes to oppose revised regulations in New Jersey
(Pennsylvania is moving in the same direction) that would have
a vast negative impact on massage therapist, especially in a
day spa setting.
This letter and
an email broadcast was forwarded to all our NJ & PA members
(and non-members from our day spa database) twice about this upcoming
change in legislature and we ask everyone to assist in preventing
the bill as proposed to pass.
Read
the Broadcast |
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Medical Spa? Visit our Sister
Organization |
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