SUMMER/FALL 2004
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You can read this newsletter and all past edition of DaySpaIndustryeNews on Day Spa Industry Newsletter
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As we are celebrating Labor Day this weekend, the summer is now officially over. I hope everyone enjoyed this warm and friendly season, although here in the Northeast it was a cool and wet one!
If you have not yet completed the DSA's First Annual Compensation & Benefits Survey there is still time – deadline Monday, September 6th. Our thanks go to Janet D’Angelo, Chairperson of our DSA Survey & Research Committee and her committee members Stella Sigfus, Rosemarie Weiner, Kyle Simonson and Hannelore Leavy. They have done an outstanding job. We need your help in spreading the word about this survey we are conducting. Thank you to those DSA members and other industry friends who so far have assisted us in getting as many day spas to come to our site to help us collect the data needed for this important study.
www.SpaTrade.com;
www.SpaElegance.com;
www.SpaTrends.com;
www.SpaandResortExpo.com;
SpaTalk Newsletter;
www.PrestonInc.net;
www.estheticnet.com;
www.cossini.com;
www.DiscoverSpas.com;
www.ResourcesAndDevelopment.com;
www.H-E-A-T.com
As with every renewal year when we supply you with one complimentary study, starting with the billing cycles September 2004, January 2005 and May 2005 a copy of this study will be included in your renewal package.
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TRADESHOWS TRADESHOWS TRADESHOWS
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Fall trade show season is upon us. We have been busy as beavers at the DSA headquarters, the usually slow August did turn out not to be that quiet after all – 3 shows in one weekend! We hope you will come and meet with us at:
World of Wellness – Atlantic City 9/08-10
President and DSA Advisory Board Member, Eric Light will be presenting the Day Spa Boot Camp - 3 CEU’s can be earned by attending this workshop!
Come meet Gabriel from the DSA office who will be manning our booth #206 and say “hello”
Pathways of Beauty and Well-being – New York City 9/10-12
This consumer show organized by Grazzi Exhibition is estimated to attract 60,000 women from the New York Metro area.
Hannelore Leavy will be presenting on Saturday, September 11th at 10:45am.
Topic: What to Look for in a Day Spa; Be guided to day spa facilities that take their business seriously, and are committed to bring you the best services and products that the spa industry has to offer.
Here is her personal invitation to come to the show as her guest - here is what you do: register online at www.pathways2.com, click onto attendee registration and use the source code SPEAKERS. This will allow you to attend both the seminars and exhibits at no charge.
Be sure to stop by our spa book store with books written by members and if you have an hour or two to spare, we can use your help selling the spa life style to this spa oriented crowd!
Message from Suzanne Grayson, Managing Partner
“Pathways Shoppe" offers attendees an opportunity for "guilt-free" shopping. All profits from the "shoppe" will go to Dress for Success® and The Greater New York City Affiliate of the Susan G. Komen Breast Cancer Foundation, in addition to the $1 to each charity for every paid admission to Pathways! If you like to help stock the "shoppe" with wonderful fashion items, accessories and products of all kinds or know of any resource which might be able to contribute to these superb charities, it would be very much appreciated. No amount is too little. Merchandise should be shipped to arrive at the Javits Center by Wednesday, September 8.
Shipping label as follows:
Pathways/Show Management
ATTN: Teri Frisina
c/o GES Exposition Services
Javits Convention Center
39th Street, between 11th & 12th Avenues
New York, NY 10001
FOR "PATHWAYS SHOPPE"
So many thanks for your help, if you can. It is very much appreciated by all of us
at PATHWAYS, and these important charities for women. You will receive a receipt for your charitable donation.
Spa & Resort Expo Conference – Miami 9/11-13
Be sure to visit us in booth #809. Stella Sigfus, Advisory Board member is manning our booth at this show.
Member Speakers at this conference are:
Eric Light, John Buckingham, Katie Hurley, German Dulanto – be sure to attend their lectures and lend your support!
VIP passes have arrived at our offices! Call if you plan to attend to get yours (201-865-2065)
Face & Body – San Francisco 10/09-11
Lots of things are happening at this show for the DSA. In addition to our regular booth #106 and membership information and books, reports & studies, we will have a limited amount of Melanoma Posters for sale (you save the shipping costs). Proceeds of this poster go to the Melanoma Research Foundation (MRF). For those of you who would like to donate to the Silent Auction that will take place on Saturday evening to benefit MRF, here is a donation form. The DSA will again present the Spa Person of the Year Award at this gala reception. Click here to check out our candidates and vote in advance.
VIP passes have arrived at our offices! Call if you plan to attend to get yours (201-865-2065)
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NEW BENEFITS AND PR/MARKETING OPPORTUNITIES
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The Day Spa Directory 2005
We are finalizing this annual publication. Being listed in this Directory is part of your membership benefits.
The December issue of Spa Management Journal will be OUR DIRECTORY. Thank you Guy Jonkman!
There is still time to consider advertising in this widely distributed and anxiously awaiting publication, which serves both, the consumers to find a day spa while at home or on the road and for the trade to find equipment, products and services - providers to find spas to offer their services to.
Print run will be 37,000 copies. If you have not yet sent in your updates, symbol and bold listings, you need to do this NOW. Please contact Annabellas@dayspaassociation.com
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Television Opportunity for Day Spa Association Members - you must sign up before September 30th
“The Beauty Show” a “feature magazine TV show”, think “Extra” meets the “Travel Channel” that blends current news and information in the spa, beauty, fitness, and fashion industries, will be producing a new feature called “The Best Day Spas" – within cities throughout the U.S. The new segment, supported by the Day Spa Association with member spas having the opportunity to be featured, will cover news on the latest treatment and trends and the personalities and innovators behind the scenes.
“The Beauty Show” is currently seen on In-flight Airline Programming worldwide and soon to be syndicated on cable stations with 28 million available households.
“The Best Day Spa” segment is designed to support the Spa industry through the Show’s VIP Passport Membership, which viewers sign up for to receive a special VIP package from Affiliate Day Spa partners.
For a limited time, “The Beauty Show” will choose only Day Spas, which are members of The Day Spa Association for the special news features during the up-coming thirteen show series. The Day Spa Association, as a sponsor, has negotiated that the very high costs and limited airtime for the news segments will be waived for their spa members. DSA members only need to cover the ancillary marketing fees, (approximately $995 - $2750), which includes your web site being linked on The Beauty Show’s web site, celebrity promotions nationwide, the production of the VIP Passport Membership books, and cross marketing with W Magazine, Elle Magazine and more. Product companies within the spas are encouraged to help take part in the marketing costs, making it an affordable participation to DSA spa members.
To take advantage of this wonderful opportunity, e-mail: beautytv@aol.com or call: 877-251-4300 ext: 3 – deadline September 30th!
www.thebeautyshow.com;
www.abigproductioncompany.com
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Borders Educator Appreciation Weekend
Borders Books & Music stores nationwide will honor local educators for their hard work and dedication during Educator Appreciation Weekend. Each store will offer educators a 25% discount on most products, including items not intended for classroom use, from Friday, October 8, to Sunday, October 10. With nearly 500 stores in the United States, Borders welcomes educators across the country to participate in Educator Appreciation Weekend. During the designated weekend, teachers, librarians, principals, home-schoolers and other educators can shop their local Borders and enjoy special discounts on thousands of books and other products to use in their classrooms or for personal enjoyment.
“Borders’ bi-annual Educator Appreciation Weekend is our way of giving educators a tangible ‘thank you’ for the services they provide our communities,” said Michael Spinozzi, executive vice president and chief marketing officer of Borders Group, Inc. “Educators are heroes whose dedication to fostering a strong literate society aligns with Borders’ commitment to supporting literacy, arts and education.”
DSA Spa members are invited to participate in this event throughout the U.S. If you have a Borders book store near you and you want to be part of this promotion by offering specials to the educators, distribute literature at the book store, provide gift certificates or spa product samples / give baskets for raffles, please contact Barbara at the DSA office at Barbara@dayspaassociation.com and we will send you the contact of your local area marketing manager – DO NOT CONTACT THE STORE. The area marketing managers handle these events!
LocalLaunch! – did you sign up with this new internet portal that concentrates on local internet businesses? DSA spa members will be listed under day spas at a special DSA rate. To sign up go to http://www.searchforfitness.com/partners.html
Respond.com – this internet portal has become very popular over the past years and we urge you to register with them – only DSA spa members may get listed on this site. There is no cost to you until you accept a lead that is being sent to you via email at a very nominal fee! Watch your inbox for this re-introduction of www.respond.com in the next couple of weeks!
SESAC Music Licensing
We are in negotiation with this company to help you in obtaining your listening license. Watch your email box for further details – they are not yet finalized as of press time.
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MEMBER NEWS
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Resources & Development has announced that they postponed their Spa Management Seminar to January due to some scheduling conflicts. Please see www.ResourcesAndDevelopment.com link for the new dates and how to register.
Dr. Reinhard Bergel is spending the next few weeks teaching Lymphatic drainage and other traditional spa treatments at the Natural Beauty Institute in Shanghai. Co-Author with Hannelore R. Leavy of The Spa Encyclopedia we are working on the permission from the Chinese government to have this book translated into Chinese.
H.E.A.T. is introducing “The Ballancer” – Lymph drainage and venous system massager – designed for use by medical and esthetic professionals in wellness clinics, physical therapy clinics, health spas, salons and home use. To learn more about this revolutionary device visit www.h-e-a-t.com
Atzen® has appointed Universal Companies as its sole distributor and sales/marketing arm. “Universal Companies, the largest single-source supplier to the spa industry was the perfect choice”, says Catherine. Catherine will be devoting her time to the development of new products and devices to further advance our industry.
Pamela Price, Co-Author of 100 Best Spas of the World has started a series of book signings with Borders Books in Southern California. The first one took place on August 28th in Costa Mesa at the Spa at South Coast Plaza. Day Spa members in those cities where these book signings will take place will be invited to participate by coming to the store and answer the many questions patrons have about spas and spa treatments. Leavy’s & Dr. Reinhard Bergel’s book is also available at these events. Pamela will also be in Washington DC in October … and will do a book signing there as well. Day Spas may bring brochures/menus, samples and other materials to promote their facilities. The DSA will contact you when this book signing event comes to your area!
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TID BITS
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Here is a new term I found by Healing News by Laurel W. House
(in case you missed it in Healing Retreats & Spas)
"Anger-orbic"
Do false accusations, freeway accidents, and friendly reminders to pay your bills make your temper terse? We are all akin to bad days,however, regularly erupting into an all-out rage is a condition that may need adjusting. Exercise is one way to blow off steam, but have you tried anger-obics? According to anger-management specialists, you can actually fetter a frenetic fury with several simple anger-obic techniques - no leotard or leg warmers required:
- First you need to warm up.
Determine where your anger resides. This is the easy part. Just examine your body's language. Are your shoulders pressed up to your ears? Is your jaw clenched? Focus on those parts, breathe into them, and visualize them relaxing as your anger is freed.
- Try a little improvisational dance.
Grab a scraf. That will be the embodiment of your anger. Holding it with your non-dominent hand, dance around with it. Notice how it moves. Does it swirl around or tangle between your legs? As you continue to dance, are its movements calming down?
- Try posing.
In yoga, the spiritual warrior represents a soldier that does not fight, but instead inspires harmony. Stand in Sprititual Warrior Pose and behold the potency of peace.
- Stomp on it.
The mind is a very powerful thing. Write your strife on a post-it and affix it to the bottom of your shoe. Go out for a long run. Each time that foot hits the pavement, your problem's power is fading. Once you return home, you won't even be able to discern it.
Once you complete your anger-obics routine, the root of your rage will be but a speck on your shoe. Smile, laugh, and you will find yourself happier.
Move your body to modify your mind!
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As always, if you have any questions, or if we can be of assistance to you, please do not hesitate to contact me.
Spafully,
Hannelore R. Leavy
Executive Director
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Please let us know if the email address you received this newsletter in is the appropriate one to communicate with you. To unsubscribe please click here dayspaassn@aol.com
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Please address all concerns to info@dayspaassociation.com.
The Day Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: info@dayspaassociation.com
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