SPRING 2004
In This Issue
 SPA AND RESORT EXPO NEW YORK CITY
 New Membership Benefits
 Benefits in the works
 Member News
 TidBits
 The Web
 Charities
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You can read this newsletter and all past edition of DaySpaIndustryeNews on day spa industry news letter

Here in the Northeast we are finally starting to see small signs that this long winter is finally coming to an end. With the start of a new season we are also entering the "Spa Show Season" and are in full gear in preparing for the ones the DSA is partaking.

Last month saw us at the first Spa and Resort Expo being held in Los Angeles. Thank you to John Buckingham and his staff of Solana MedSpas for their help in setting up and manning the booth.
 
" SPA AND RESORT EXPO NEW YORK CITY


Now it is time to finalize your plans for the New York Spa and Resort Expo taking place April 18 + 19 at Pier 94 in New York City.

THE DAY SPA ASSOCIATION is again a major sponsors of this event. We hope that you will make time to attend. New York is an exciting place with Spring in full bloom and a very rewarding program and trade show that is solely geared to the spa industry. Please call the DSA office at 201-865-2065 for your VIP pass that will give you FREE entry to the exhibit hall and the Key Note Presentation by Kyan Douglas, Grooming Guru of Queer Eye for the Straight Guy ... and don't forget to visit us at our booth to say hello and spare a couple of hours to help promote YOUR association.

A total of 11 of our association members will be presenting at this show.
MaryLynn Blaesser, Wendy Bosalavage, John Buckingham, Aurora DeJuliis, Eric Light, Hannelore Leavy, Lyn Ross, Bruce Schoenberg, Judith Stanton, Nancy Trent, Susan Warfield

Check out the program at www.spaandresortexpo.com and give them your support!

Be sure to reserve SUNDAY night - April 18th - you do not want to miss our
 

ANNUAL AWARD CELEBRATION & CHARITY EVENT


to be held at Taboon a shear 10 minutes walk from Pier 94. Space is limited, plus as a member, your tickets price to this exciting evening it only $65.00 if you reserve in advance! You will have the chance to network with the "who is who" in the Spa Industry and cheer the winners of the "Distinguished Day Spa Award 2004". Our Dinner Committee headed by Monique Iacobacci assisted by Linda Brewer, Katie Hurley, Cheryl Reid, Stella Sigfus, Nadia Tagliavento, Masoomeh Wake, and Cheryl Whitman are hard at work signing up sponsors and prizes for you to receive and win. We have already secured sponsors such as Physician's Choice, The Retreat at Split Rock, Liz Murray's reflexology and 2 house seats to Broadway's "Golda's Balcony. You will be helping to contribute to two exceptional ! charities WEEKEND OF HOPE and MELANOMA RESEARCH FOUNDATION. Click here to sign up via our secure server https://wx10.registeredsite.com/user887248/secure/dinner.asp
If you like to become a sponsor, please contact Monique Iacobacci at 973-599-0166
 
Upcoming later this Spring is the IECSC May 01 - 04
We are still looking for speakers for the DSA workshop on SAT 5/01 and the Post Conference Workshop on TUE 5/04. Please let us know if you will be there and would like to share your expertise with the attendees of this conference.
Be sure to visit us at booth #246+248
 
A new show on the block
The Santa Barbara Beauty Expo 2004 will take place June 6-7 at the Earl Warren Show grounds - the show organizers have joined the DSA list of Allied members and we have pledged our full support. Contact: Susan Park at info@sbbeautyexpo.com and check out www.sbbeautyexpo.com


We have decided to list ALL spa-related tradeshows on our website, accessible to EVERYONE to provide the industry with a complete list of show events, even those who have not yet joined our network and those in which we are not involved. Be sure to check it out to see if any of them would be suitable for your education and marketing programs http://www.dayspaassociation.com/mainpages/tradeshows.htm
 
 New Membership Benefits:

  • Healing Lifestyles and Spas offered our members a FREE listing in their Medical Spa Directory and 20% discount on display ads. Hope many of you took advantage of this very special deal. Contact: Victoria Rivers at 202-276-7258 or Victoria@HealingLifestyles.com
  • Receive a free Retail Profit Analysis when you retain C&R Media for Public Relation Services. This includes a comprehensive approach to improving retail profitability and competitive positioning. C&R Media will help you understand what it takes to effectively increase your retail bottom line. Contact: Cheryl Reid 212.362.3050
  • Spa-addicts.com is offering all DSA spa members a discount of 15% off their published list rate. You can't afford not to be on that site - Mary deRoker is doing an outstanding job not only for the spas offering special packages on her site, but also getting the public interested in spa services in general. Join today at http://www.spa-addicts.com/directory/dir_list_level.asp or contact Mary at 201-792-3453 or Mary@spa-addicts.com
  • Sampling program for packaged goods to our spa members offered by Allied member Promo Partners Inc., starting with a promotion from Hershey! We are working on an intro e-mail broadcast - keep an eye out for this unique added value program for your clients.
  • Resources & Development, NV announced the appointment of Berny J. Goot as Director of Sales & Marketing and the launch of their first set of "Ready-to-Use" Business Tools, specifically designed for the spa industry in the form of a user-friendly CD. DSA members receive a 10% discount. Contact Berny at 702-436-0371 or visit http://www.ResourcesandDevlopment.com
 Benefits in the works:


New Membership Benefits:
Helping you increase your benefit to your staff

(1) Group health insurance through the DSA by CSS
(2) Supik Financial Services wants to you hear from members as to what they need in the areas of medical, life, dental and disability insurance - retirement plans like 401(k) and SIMPLE IRA

Watch your mail and inboxes for announcements and we would appreciate your reply so that these new Allied members can come up with programs to fit our memberships' needs.
 
 Member News

Red Mountain Spa, UT announces the Thai Massage Workshop with instructors Nicole & Heath Reed April 5-7. Contact: Dan More at 435-652-5763 or visit http://www.redmountainspa.com/spa/thai

Athena Health Club and Day Spa, TN brings world class experience to Brentwood.
The newest and largest European-style health club and day spa has opened its doors Friday, Jan. 30, 2004. Athena, the world class health club and day spa facility now open in Brentwood, commemorated with a morning ribbon cutting ceremony, followed by tours and open house festivities the remainder of the weekend. The 15,000 square-foot, $5 million facility located at 620 Church Street East features a European interior with trickling waterfalls, state-of-the-art fitness equipment, sauna, pool and private changing rooms. Programs for the women-only health club include private one-on-one fitness training, classes, health and nutritional guidance, and individually-tailored fitness programs. Monthly memberships to the health club will be on a limited basis so that the club is never oversold and maintains its personal appeal.
Services for Athena Day Spa include; Botox®, Dead Sea Mud and Salt Treatments, Deep Tissue Massage, European Facials, Le Stone Massage, Restylane, Collagen and many additional services. These services will be available to both men and women and offered on a reservation basis. Contact: Michael A. Carter, Sr. at (615) 370-1000 or visit http://www.AthenaHealthClub.com.
 
 TidBits:

The Entrepreneurial Myth: Because technicians know how to do the work, they presume that they know how to create a business that works ... and that's the fatal assumption - believing that if you understand the technical work of a business you understand a business that does work. It's the logic that says, "Because I am a great cook, I should be able to create a successful restaurant". This assumption is the root cause of most small-business failures. Priority Magazine March/April 2004

Happiness is a state of mind that can vary from day to day. The pursuit of truth is more important than the pursuit of happiness. I think happiness is what you make it, given the life you have to work with. David Saunders in Fast Company

Americans are beginning to change the way they define financial success. It is not accomplished by earning a high income or even by accumulating a lot of assets. True financial success comes from aligning your time, money and energy with your values. Only then can money make you happy. Martin Hurlburt in Fast Company
 
 THE WEB

Did you know that http://www.dayspaassociation.com is still #1 on Google and in the top ten of all major search engines? We recently were featured on AOL news! Our monthly hits are now way over 1 million!

Check out our newest listing on:

http://www.theorganicreport.com/pages/427_what_is_a_day_spa_.cfm - Thank you to members Salon Interior, Nusta Spa, Tea Garden Springs, Comfort & Joy Wellness Spa and Linda Brewer Associates who sent in their submission that they use organic products. Unfortunately you could not be listed, but the DSA does have a nice presence on the site.

http://www.massageassociations.com/international-massage-associations.html
We are listed in the international section because we want to reach out around the globe to share are expertise and learn from the rest of the world!
 
 CHARITIES:

Updates are available on
http://www.dayspaassociation.com/mainpages/charities_endorsed_by_dsa1.htm

Interview with Camilla Soderblom
Founder, Heartfelt Message in a Bottle
1. What was the reasoning behind founding Heartfelt Message in a Bottle?
After searching my heart and soul for the purpose of my life, it became clear to me earlier this year. I had always wanted to go to Medical School ever since High School, however I was discouraged due to a physical back problem. Based on my grades, I was told by my High School Counselor to go into any other field, and I ended up with an MBA in Marketing and an Esthetician's License. I feel like my life has finally come full circle. I enjoy working with my customers every day, and I look forward to growing the organization.
2. Who does your philanthropic program benefit?
The Mission Statement is: Heartfelt Message in a Bottle is a nonprofit organization. Its message is to lift the spirit of women in distress in Orange County, CA, by providing facial- and body products and services for their hygienic needs, and overall well being.
3. Describe more details about your program.
Heartfelt Message in a Bottle has set out to support various causes. Donations received will benefit a range of local organizations such as shelters, churches and other nonprofit organizations to find deserving hands. For example, teen-age mums, women in transition, elderly, poverty stricken and battered women. Services are provided as well, such as skin care and makeup classes.
4. How are your programs received?
There has been a tremendous response to the individuals I have come in contact with. Many, if not all, wants to help in their own way, and we have already firmed up relationships with Donors, Beneficiaries as well as Partners.
For more information, visit http://www.heartfeltmessageinabottle.org or heartfeltmessageinabottle@yahoo.com.

Please do not forget to keep us posted what is happening at your spa or business. We are also considering doing some short on-line surveys. If you have an idea of what you want to know - email us at Hannelore@dayspaassociation.com. I am always happy to hear from you.
 

 
Spafully,
 

Hannelore R. Leavy
Executive Director

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Please address all concerns to info@dayspaassociation.com.

The Day Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: info@dayspaassociation.com

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