MID-WINTER 2003/04
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You can read this newsletter and all past edition of DaySpaIndustryeNews on day spa industry news letter
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Tradeshows
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Tradeshow season is starting earlier and earlier as more spa shows are being added each year. You will find us at the premier industry spa event of the year 2004 on the west coast - at Spa & Resort and Medical Spa Expo and Conference brought to you by Reed Exhibition Companies.
Spa University - February 14, 2004
Spa and Medical Spa Exhibition and Conference - February 15 - 16, 2004
Los Angeles Convention Center
Los Angeles, CA
DSA members are entitled to FREE VIP passes (to exhibit hall only - a savings of $40.00). Please call us at 201-865-2065 to reserve tickets for you, your staff and your clients (industry only), and don't forget to visit us at booth #137.
Don't miss to hear and meet your member peers - more than a third of the speakers who are presenting are members of the DSA!
Reed Exhibitions has agreed to extend a SPECIAL OFFER FOR DAY SPA ASSOCIATION MEMBERS - you can save 20% off any conference package or session at Spa & Resort/Medical Spa Expo and Conference, by calling Diana Press at 1-800-363-3631 or 1-203-840-5533.
MD1:MD1 - Legal and Liability Issues Surrounding Your Medical Spa
Susanne Warfield, NCEA and PCI Journal
MD2:MD2 - Q&A with Top Medical Spa Owners
Lynn Watanabe, Dental Spa
John Buckingham, Solana Medspas
SG1:SG1 - Adding Hydrotherapies to your Spa
Philippe Therene, Hydro Spa Consulting
MM1:MM1 - Out of the Box Marketing for Your Medical Spa
Janice Gronvold, Spectrec
SO1:SO1 - Creating Owner-Workers
Kathleen Hurley, Spa Hospitality Worldwide
MD3:MD3 - National Coalition of Esthetics & Related Associations Panel
John Buckingham, INTERNATIONAL MEDICAL SPA ASSOCIATION
Pamela Price, DAY SPA ASSOCIATION
SG4:SG4 - New Happenings in Product Formulations
Margaret Ancira, Physician's Choice of Arizona, Inc.
MM3:MM3 - Getting Your Medical Spa in the Public Eye
Nancy Trent, Trent Communications
SO3:SO3 - Trouble Shooting Spa Management Issues
Tara Becker, Spa 415 Beverly Hills
For complete information about the event, check the website at www.spaandresortexpo.com
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Call for speakers
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We are gearing up for IECSC - Las Vegas May 01-03
Please contact the DSA office as soon as possible via email at DaySpaAssn@aol.com if you are interested in participating in any of the workshops below, so we can start building the proposed programs.
DSA Booth #246
Saturday 9-11am - May 01
Day Spa Success
Planning or expanding your day spa? Adding spa services to your facility? Avoid mistakes by getting important information you need from people who know. Spa/Salon owners, spa directors, estheticians, massage therapists, health care professionals, and venture capitalists shouldn't miss this opportunity to talk with leading industry experts about business planning, facility design, consumer trends, staffing/training, legal issues
Post Conference Session, Tuesday, May 04
INTERNATIONAL MEDICAL SPA ASSOCIATION & DAY SPA ASSOCIATION
Mystery Spa Development Workshop
Who says learning can't be fun?
Millville, USA is missing something - a spa. You and your team will have five hours to come up with a presentation for the board of Millville National Bank. What will it take to put together the winning plan and what kind of spa will it be?
Participants in this fun filled, information packed workshop will receive a briefing package from the DSA/IMSA booth #246+248 on the show floor. You'll have the rest of the show to locate your team members and gather information.
During the workshop you'll get to with experts in the spa development field. Competing teams will then present their plan to "the bank" and the members of the winning team will receive a prize worth 3 times more than the workshop fee
Face & Body - San Francisco October 2004
We need to submit names and topics - please send in your suggestions!
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Public Relations
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URGENT - Information needed for editorial content
We are preparing an article for the first-ever write-up about day spas online at www.theorganicreport.org a consumer website of the Organic Trade Association. I have a deadline January 20th to introduce spas that use organic products (including linens, cleaning material, etc.) and products used and sold at spas that are labeled "organic"!
Lucky Magazine is asking: Who are our spa members that offer seminars, workshops, etc.? What are the topics, who attends and how to you market them? Please send your information to us at DaySpaAssn@aol.com, and if appropriate we may also post these on our website http://www.dayspaassociation.com.
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DSA in the news
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Hannelore on CNBC
We were invited and appeared in an interview on television again. CNBC brought a segment just before the holidays on gift certificates and Hannelore was featured three times that Friday talking about SpaWish, SpaFinder, CertifiChecks and 1-800-DaySpas, all national gift certificate member companies.
The DSA is giving an average of 10-12 interviews a month to writers, journalists and editors; Hannelore is quoted often in regional and national magazines and newspapers. The most recent noteworthy write-up was in the December issue of Entrepreneur, where she talked about the still growing new spas opening around the country and the increased profitability of this new industry.
Recently the DSA was invited to participate in the annual Beauty Show in Shanghai, China. We had the honor to present two workshops and participate in a nation-wide publicized news conference with government officials for the new economy of China and meet the Mayor of Shanghai. The Government of China and Natural Beauty, a leading Spa & Beauty manufacturer with a chain of 700 day spas were our host. Hannelore Leavy and Dr. Reinhard Bergel, member of the DSA Advisory Board and co-author with Hannelore of the SPA ENCYCLOPEDIA were there to present the U.S. day spa industry.
Back to Cornell
We will be back at Cornell presenting THE MEDICAL SPA in March. Watch your next newsletter for our report!
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Member News
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Retreat at Split Rock, Wilton, CT
Judith Stanton, long time member of the DSA recently opened this unique Destination/Medical Spa. Hannelore Leavy and our lawyer & member, David Westra attended the opening last August. Read all about it at www.retreatatsplitrock.com
Tea Garden Springs, Mill Valley, CA
San Francisco Bay Area's First Zen Spa Celebrates Ten Year Anniversary
In "Hollywood North's" Marin County, Tea Garden Springs has been offering healing services, treatments and classes to a close-knit community that has embraced meditation, mantras, and macrobiotics since the 1970's. Tea Garden Springs
"Spafully", the greeting Hannelore has used since founding The Day Spa Association in 1992 is catching on - recently we received communications from Tara at Spa 415 in CA and Rosemary at Brass Rose Salon and Spa in NJ using this "spa greeting". How many of our members have adopted this term? We are taking a poll to be published in our next newsletter - send your YES or NO via EM to DaySpaAssn@aol.com.
We need your testimonial!
Please send in your comments - especially praises -for a collection we want to put together in a letter to the spa community to hear your views about The Day Spa Association!
Here is one of the first ones received from Kathleen's Salon & Day Spa in Monroe, WA: "Dear Hannelore, I want to thank you for all the referrals I get from all over the United States from The Day Spa Association. This has worked better for me than our local Chamber of Commerce, Sincerely Kathleen Sather" for starting this!
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Member Benefits
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NEW -
Industry Reports by Julie Garrow of Intelligent Spas are available to DSA members at a 10% discount through 12/31/2004 - order on line at Intelligent Spas' Spa Industry Reports
Salon City News, a trade & consumer publication sold at newsstands is about people in the beauty & spa industries. Members of the DSA are entitled to a FREE subscription which should be in the mail to you by now. The magazine now carries a column by Hannelore Leavy on a regular basis.
www.CertifiChecks.com, the gift certificate program to DSA member spas without any cost/commission or redemption period, has released their year-end results. CertifiChecks were sold in 2003, mainly to Corporate Customers such as Bank of America, GE Medical Systems, Sacred Heart University, St. John's Congregational Church, Educational Community Credit Union, Furniture Services 911llc, Smith/Woods Contracting, LLC and more. This wide range of companies in diverse industries using day spa certificates as a reward/incentive shows the value of the gift of health and well-being! Thank you to our spa members for participating and look out for more CertfiCheck recipients to come to your spa and getting "hooked"!
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Business tidbits ..
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MultiTasking - it may be time for you consider giving up this once good time-management of doing two or more things at once. It can often torpedo productivity. "When you try to juggle two balls, you're going to drop one of them" says Ken Gaebler, president of PR firm Walker Sands Communications in Chicago. Author of "The Really Useful guide to Working Smarter, Not Harder" (www.thingglink.com), Ilyce Glink cites that research indicates people who try to do several task at once actually take longer to do them than if they just did one at a time. "When you're interrupted, it takes time to get back in the groove. If you add up five or ten minutes lost to transitional time throughout the day, it really adds up"! From Entrepreneur, Dec.2003
Stress not only effect humans! Aside from "pet spas", do we now want to create a spa-like atmosphere to get tender meat? "Since stress leads to tough meat, everything is done to minimize it ... in Japan, that even includes cattle Massages". Entering the barn at Wagyu Sekal in Puslinch, Ont. about an hour west of Toronto cattle get the royal treatment: massages, soft, classical music and prime beer - "No Budweiser for them, I would not give them anything to drink I wouldn't" says Ken Krosawatusy, the farm owner who exports most of his beef to Japan. Enroute, Nov. 2003
You have heard the term metrosexual - do you know where it comes from?
The term was coined by writer Mark Simpson in1994 to describe straight urban men who are comfortable expressing their feminine side. It shot into the U.S. cultural lexicon on June 22, 2003 with the release of a study on male attitudes and a corresponding story in The New York Times' Style section. Since then, the term has appeared in print more than 200 times, according to Nexis (probably not counting the many times it was used within spa publications)! Fast Company, Oct. 2003
"How you deal with failure determines part of your success as a leader - not only in your own life, but also in the lives of people around you".
Kim Clark, Dean of Harvard Business School
The sounds of silence - in conversation, nonverbal cues can be just as revealing as what's actually said. They're just harder to hear. Simon and Garfunkel hit on this in the 1960's ... "people talking without speaking, people hearing without listing".
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The Anti-Spam Law
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Update from ConstantContact - DSA member whose eNewsletter software program is FREE to you!
CAN-SPAM Act of 2003
While we cannot provide legal advice, we feel it is important to provide you with our interpretation of how the federal law may affect you. This is a summary of some provisions of the new law, and is not a full analysis of how it may apply to you. If you believe you may be affected, you should consult with your own attorney.
The President has signed the CAN-SPAM Act of 2003. We are thrilled with the passing of this legislation. We believe it is a positive step towards fighting spam while making it easier for legitimate email marketers to comply with anti-spam laws.
Some other things to note...
Commercial email must all include an unsubscribe link
Commercial email must include a physical address for the sender http://cc.roving.com/ccnews/canspambill.shtml
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Marketing / Business News
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Do like the big boys do ... contact the hotels near you and your convention center/visitors bureau!
Hoteliers Urbanize Spa Programs for Stressed Travelers
Hyatt Hotels Corp. reconceived its branded spa program to focus more on urban spas, and the needs of business travelers in particular, for treatments that promote not just pampering, but recovery. Like the strategy already in place at Fairmont, Four Seasons and the Ritz-Carlton hotel companies, Hyatt understands that well-heeled business guests need to relieve travel-related stress - to the point where there's little price resistance, assuming the treatments deliver as promised. - Business Travel News, Oct.27, 2003
Luxury is in - no matter how the economy is doing!
Think Starbuck, Victoria's Secret, BMW, Aveda & Viking ranges - all of which command a pretty penny and engender customer loyalty. Trading up: The New American Luxury (Portfolio, 2003) by Michael Silverstein & Neil Fiske, documents their investigation into the forces driving this trend and profiles companies that have cracked the code to success in this market.
Example: Whirlpool - the little buddy in the laundry room
A front-loading washer dryer combo tagged at $2,300 - staggering, considering that the most you would spend is about $600 a pair. But the "Duet" has features never seen on American appliances - it washes big loads, yet uses a skimpy 16 gallons of water - 28 gallons less per load than a conventional washer - it uses less electricity, yet cleans clothes better - it can handle silks and lace as well as sleeping bags and comforters. What's Duet's secret? Besides delivering a better wash, it gives you something even more precious. "By doing larger loads, you can do fewer loads, and the chore is minimized tremendously. It's giving you back some freedom, time and money!" Excerpts from Fast Company - Nov.2003
Nutrition should be an important component of your spa program - you and your clients can eat your way to health - AARP Sep/Oct 2003
Blueberries - boost immunity
Apples - protect lungs
Salmon - benefits the prostate and heart
Eggs - fight eye disease, lower (!) cholesterol
Turmeric - fights cancer, eases pain and swelling
Peanut Butter - combats diabetes, heart disease
Avocado - neutralizes heart risks
Chili Peppers - burn calories
Watermelon - aids prostate health
Whole-Grain Cereal - protects the heart
Massage Therapists make it to the top of trade school education
SAN FRANCISCO (CBS.MW) -- When you hear the words "trade school," do you think of marginal but pricey ventures, often run by hucksters and aimed at a small portion of Americans who couldn't or wouldn't follow the traditional high-school-to-college path?
The top 10 training programs added by the most schools nationwide last year, according to the Association's survey of 1,200 schools: 1. Massage therapy; 2. Medical assisting/medical secretary; 3. Criminal justice/law enforcement; 4. Computer technology; 5. Computer network management; 6. Medical office computer assistance; 7. Medical insurance specialist; 8. Medical insurance coding specialist; 9. E-commerce; 10. Pharmacy assistant
Generally "our schools do not create programs unless there's a great deal of demand from employers, where they've expressed a great shortage," said Bob Martin, executive director of the Career College Foundation. http://www.career.org
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We like to hear from you . please send news and items of interest to your DSA peers and the industry in general (remember, anyone can read the past issues on our website) to: DaySpaAssn@aol.com - Subject line: DaySpaIndustryeNews! Thank you!
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Please address all concerns to info@dayspaassociation.com.
The Day Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: info@dayspaassociation.com
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