November 5, 2001

Day Spa Industry News has turned digital! We hope that you will enjoy it as much as the “hard copy” of Day Spa Industry News and save it in your DSA file. You can, however, find it on www.spaassociation.com with all the other back issues, so you can easily refer back to information and contacts we are providing in this Newsletter for members - written by members.

There is much information and news we want to share with you, so enjoy reading “online,” use the links to get more details, view pictures and useful aids that may assist you in these trying times.

Many thanks to our sponsor SpaElegance for getting this email to you - there is so much to learn with this new technology and only so much time ...

Please keep the news coming, we would like to start issuing this communication vehicle more often and we need your NEWS!

As always, please do not hesitate to call, fax or email us with any questions and concerns you may have.

Spafully,

Hannelore R. Leavy
Executive Director

Phone: 201-865-2065
email: >dayspaassn@aol.com

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In this issue:


ABOUT SPAELEGANCE

I have worked closely with SpaElegance since they broke into the industry several years ago and I am thoroughly impressed by the wide variety of services they provide to the entire "professional" spa industry. Whether you are a Day Spa working with the general public, or whether your business supplies products and equipment to spas--SpaElegance can help you to succeed. These are just a handful of the many services they provide: Business Planning ... Marketing Services ... Educational Seminars ... Product & Equipment sourcing ... no matter your need, let SpaElegance jump-start your business today! Visit their Website or call 877-200-7727 for more information.

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SEPTEMBER 11 AND THE SPA INDUSTRY

9-11 caught us at the opening of Spacifically 2001 in Disneyland, CA. We responded immediately to the request by Massage Magazine to let DSA members know about M.E.R.T. (Massage Emergency Relief Team) ... and that is just what we did!

In related news, DSA members report the following: We are conducting a survey to see how the industry is doing in the aftermath. Please take a moment and fill it out. Your answers are strictly confidential - as a matter of fact we do not even ask for you to identify yourself if you do not wish to. We will publicize the results at the end of the survey (beginning of December) on our website. Thank you.

Trent & Company, Inc., a New York-based public relations firm specializing in the spa industry, is the newest member of the Day Spa Association. Nancy Trent, President of the firm, would like to help support her fellow members by providing advice on how to keep promoting the day spa industry during these slow times. According to Ms. Trent, the media are looking for good news and day spas are great news for America. As we all know, stressful times are the worst times to neglect your body. It's important to get the word out to your local media and let people know where to seek refuge and relief. Here is a sample press release (PDF file--requires Acrobat Reader--if you don't have the free Acrobat Reader, click here to get it) from Trent & Company for Day Spa members to use as a guideline for their own news release. Ms. Trent suggests sending the press release to your local daily and weekly newspapers, magazines, and radio and TV stations to help publicize the benefits of your spa.

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SPA CHARITIES

Have you checked out our Spa Charity section on www.spaassociation.com? We would love to post your special event to help boost your fund-raising efforts and to make others aware of what a rewarding experience this can be!

The following members have also followed the call for submitting their charity activity to the Cosmetology Advancement Foundation: Thanks to ALL of you for participating, from the bottom of our hearts.

Instead of taking time out for a fancy function as originally planned during a National Press Conference in New York during National Beauty Salon Month in October, the CAF has decided to pour all their resources into helping the victims and their families of the 9-11 tragedies. The participants will still receive lots of exposure through this first Annual "Beautiful Good Works" survey which is being publicized widely throughout the trade and consumer media.

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Tidbit - found in Cooking Lite:

"A new 'do' can now help more than just your self-confidence. Dozens of hair salons are collecting shorn ponytails for LOCKS OF LOVE, a company that makes hairpieces for children who've experienced medical hair loss. For more information about the program and to locate a participating salon near you, call 888-896-1588 or visit www.locksoflove.org.

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One of the goals of The Balanced Approach is to help reallocate a portion of the billions of dollars spent on weight loss in America to companies and non-profits that support children’s hunger programs. RESULTS is a wonderful national organization that Jennifer Workman has worked with for a number of years. They are dedicated to creating the political will to end hunger and poverty through micro-credit and education. The following was written by Gwen Garcelon of RESULTS:

“We can connect to the lives lost in NYC and DC, and we can see our role in the lives that may be lost in Afghanistan. But reality also includes the fact that 29,000 children die each day - of the diseases of poverty, like malnutrition and dehydration. These are preventable deaths, and what is so difficult is they are due in part to the policies of our government - because the political and public will does not yet exist to stop this suffering.

"RESULTS is about breaking through citizens' belief that they can't make a difference. It is about supporting and training ordinary people to understand the power of their role as citizens, and to exercise that power with compassion, wisdom and audacity. When this happens, more Members of Congress start to hear from their constituents about what their priorities are, instead of the other way around. When people believe that they can make a difference, and they get into action, then and only then do we have a democracy. Then, and only then, does the possibility exist for justice for all...because justice may mean something different to each of us.

"RESULTS gives people access to their power as citizens, so that something is available to them beyond giving blood, hanging a flag outside their home or wearing a ribbon on their shirt. Using the same concepts and methods that worked for Gandhi, Martin Luther King, Jr. and Susan B. Anthony, RESULTS is using the strength of nonviolent communication, grassroots organizing, and perseverance to create enduring systematic justice. This is the justice that rises from what is most pure in the human heart - the kind of justice that honors the infinite ability of humankind to love, to forgive, and to heal."

For information on RESULTS and events in your area, go to: www.resultsusa.org

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CONSIDER SERVING ON THE DSA BOARD

How will you benefit from being on the DSA Board? What will your duties be? INTERESTED? Please contact the DSA to send you a Board Member application form. Candidates will be interviewed and the present Board will vote upon their acceptance.

Thank you for your consideration giving back to your industry and helping the DSA grow.

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DID YOU MISS US AT THESE TRADESHOWS THIS YEAR? Look for us at these upcoming Trade Shows:
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HOT NEW BENEFITS

The list of benefits for DSA members is growing by leaps and bounds. You can always check the complete listing on our website. Here are the newest and hottest, to name a few:
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STATISTICS FROM OUR WEBSITE This is just a sampling of our Website statistics, and we hope it encourages you to participate in our activities on the internet. Please see our web marketing program (refer to the rate card in your membership kit) to learn more about how you can take advantage of these extraordinary results in addition to your regular listing. As we continue to grow and expand our coverage of the spa world on the World Wide Web, we’ll report back to you on how the site is doing.

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Good advice for your internet storefront:

63 percent of online shoppers said shipping and handling charges had convinced them not to complete a transaction - Mike Langberg, Technology Editor of the San Hose Mercury News

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PROMOTIONS

Many of our spa members accepted the invitation to be part of a radio program, "Divorce Court," aired in 30 markets in September and awarding callers a prize of "a spa day" at a local spa in their area. One third of this market was covered by our spa members - Thank you to: The organizer shared with me that some of our members did not respond fast enough and these markets unfortunately had to be awarded to non-members ... next time we will do better with hopefully a longer lead time! But those of you who participated got $25,000 worth of media value in exchange for a gift certificate to their spa and I am sure many new clients.

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RESEARCH * STUDIES * PUBLICATIONS

..are vital in any business. This is the only way to determine trends, know what your competition is doing and learn more about how others handle certain challenges in the spa world. Choose from the following reports:
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EDUCATIONAL SEMINARS BY MEMBERS

Aside from the regularly held seminars posted on our Website through H.E.A.T. & Preston Wynne Success Systems, the Academie of Aesthetics & Wellness in Morris Plains, New Jersey, also extends a 10% discount to DSA members. Keep tuned to www.spaassociation.com for updates on members' seminars such as Resort International business seminars, our own workshops at upcoming trade shows and other learning & business opportunities.

If a man empties his purse into his head, no one can take it away from him. An investment in knowledge always pays the best interest.
--Benjamin Franklin

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LEGAL UPDATES

Reprinted with permission from PCI Journal (DSA members receive a 10% discount on annual subscription!)

State Medical Boards' Positions on Laser for Hair Removal

(unlisted states have not responded)

Publisher's Note: All lasers are Prescription Devices according to the Food and Drug Administration's Code of Regulations

ALABAMA: Physicians Or Under Direct Supervision Of Physician Only

CALIFORNIA: Physicians Only; RM Or Physician's Asst. Working With Physician

COLORADO: Personal & Responsible Supervision Of A Licensed Physician

CONNECTICUT: Supervision, Control & Responsibility Of A Licensed Physician; RN, LPN, Physician's Assist. and Paramedic

DELAWARE: Physicians Only

FLORIDA: Registered Nurses, Licensed Practical Nurses And Certain Physicians Asst. Under The Direct Supervision Of Physicians

HAWAII: Physicians Only

ILLINOIS: Only Physicians Licensed To Practice Medicine In All Its Branches, Or A Physician's Asst. Or Advanced Practice Nurse Working Under A Physician's Direct Onsite Supervision

INDIANA: Physicians Only

IOWA: Physicians Or A Trained Professional Under A Physician's Supervision

KENTUCKY: Physicians Only

LOUISIANA: Physicians Or Under Direct Supervision Of Physician Only (Allied Health Professional under direct supervision)

MAINE: Physicians Only

MARYLAND: Physicians, Nurse Practitioners And Physicians Asst.

MASSACHUSETTS: Skilled Professional Or Non-Professional Under The Direct Supervision, Control And Responsibility Of An On-Site Physician

MISSISSIPPI: Physicians Only

MISSOURI: Physicians Only

MONTANA: Physicians Only

NEBRASKA: Physicians Only

NEW HAMPSHIRE: Physicians Only

NEW JERSEY: Physicians Only

NEW MEXCIO: Physicians Only

NEW YORK STATE: Practice Of Medicine And May Only Be Performed By An Individual Appropriately Licensed In New York State

NORTH CAROLINA: Physicians Only

NORTH DAKOTA: Physicians Only

OKLAHOMA: Physicians Or Under Direct Supervision Of Physician Only

PENNSYLVANIA: Physicians Or Under Direct Supervision Of Physician Only

SOUTH CAROLINA: Physicians Or Under Direct Supervision Of Physician Only

TEXAS: Supervision Of A Licensed Practitioner With Medical Training

VIRGINIA: Physicians Only ("permitted for professions whose license permits such use")

WASHINGTON: Practice Of Medicine. "As Such, Laser Can Only Be Used By Certain Licensed Health Professionals"

WISCONSIN: Physicians Or Under Direct Supervision Of Physician Only

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In related news, please be advised that cleanliness in the spa is a top priority, especially since the 20/20 Report about the lack of sanitary precautions taken in nail salons and spas, with the outbreak of painful boils and skin ulcers which developed some 10 days to 4 months after receiving their pampering services in Northern California - but the practice is spread throughout the country. Here are some guidelines on pedicure sanitation from the California State Bureau of Barbering & Cosmetology.

AT THE END OF EACH DAY: EVERY OTHER WEEK:
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BUSINESS TIPS

For female CEOs (and men too)

(Adapted from Enterprising Woman Magazine)

Have you ever thought that good financial health for your company also might translate into good health for yourself? After all, you take on so much stress from your business - on top of family and relationships, and helping your clients - that if you could just make sure everything is in check at the spa/office/plant, you'd have less to worry about.

How do CEOs Survive?
CHANGE * CHANGE * CHANGE - the burgeoning Hispanic teen market

Adapted from Urban Call

by M. Isabel Valdes

The Hispanic youth market is becoming the largest, and remains one of the fastest-growing, ethnic youth segments. It will offer a wealth of business potential across categories of products and services. Hispanics tend to spend more on their children than do Anglo-Americans, and this is also true for teenagers. Because cultural nuances can make the difference between a successful, profitable marketing campaign and one that is not, cultural fine-tuning is needed when marketing to Hispanic youth, even in English.

Spanish? English? Bilingual? Depending on your strategy presentation, all of the above are viable languages to successfully reach U.S. Hispanic youth. Many Hispanic youths are born and raised in the U.S., so the Spanish-only strategy may not be as effective as it used to be.

You can get more detailed information how to reach this lucrative audience in Ms. Valdes’ book, Marketing to American Latinos, Part I - Paramount Market Publishing Inc. 1-888-787-8100 or go to www.paramountbooks.com


GIVE THEM A BREAK
From Working Woman - October 1999

A midday walk can work wonders. But it’s probably easier to get employees to stop in for a free massage. Futuredonitics, a Santa Monica, CA firm that runs the 1-800-dentist referral service, swears by its 10-minute massage breaks. A study by the Touch Research Institute at the University of Miami confirmed that massage can increase productivity, and decrease job stress. So what are you waiting for? Hit those corporations near you to send in the troops!


A CERTIFIED LAUGHTER LEADER?
New York Times February 2001

Go Ahead, Laugh. It Works at Work. Have you ever considered inviting a Certified Laughter Leader to start off your staff meeting? Corporations and workers report that “after the end of a session, that ends into uncontrollable howls, and they are through laughing, they felt so invigorated, they were ready to face the rest of their workday on a very positive note." This stress reduction technique comes from INDIA, where there are many laughter clubs. The exercise starts off by breathing and stretching followed by shaking hands with your peers and then you start chanting “ha ha ha." Other exercises include chanting very long names accompanied with arm stretchings and “ho, ho, ho” and pretty soon the whole group starts giggling and guffawing. Laughter Clubs are taking hold in Germany and the U.S. Laughter Clubs International is headed by promoter Steve Wilson, a psychologist and self-proclaimed “joyologist" in Gahanna, OH.


The two things that people want more than sex or money are recognition and praise.
--Mary Kay Ash (Founder, Mary Kay Cosmetics)


The sounds of silence - in conversation, nonverbal cues can be just as revealing as what's actually said. They're just harder to hear.
--INC. Magazine, February 2001


HARD FACTS
Here are two comments of spa goers taken from our survey questionnaire on www.dayspaassociation.com:

A lot of spas hire whoever - there is such a turn around and their help is awful. Stop letting children run these spas. You get what you pay for. When will they ever get it?

Massage should be strong, but not painful. Too many “therapists” are not physically up to the task and/or are not well trained.

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MEMBER NEWS & POSTINGS

Dr. Jane Katz - an Olympic Gold Medal winner and recipient of numerous awards, full professor at John Jay College of Criminal Justice in the Department of Physical Education and Athletics and teaching fitness and swimming to New York City's police and firefighters, just released her newest video Globabl Aquatics.

Dr. Katz is available for lectures and teachings for both your clients and your staff. Visit her Website: www.globalaquatics.com

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Dishonorable Tactics
Since 1994, Moor Spa--a founding member of the DSA--has been pioneering the use of Moor therapy in the North American Spa industry. From 1994 to 2000 the company used Moor from Neydharting in Austria as its source. In 2000, it switched its source to Dr Walter Kosmaths’ unique ‘Tiefenmoor’ or deep moor, which it considered to be a superior, purer and less expensive source.

The same year another company, based in Florida, began selling the Neydharting Moor products in North America. This company now claims that Moor Spa never obtained its Moor from Neydharting and was therefore untruthful in its marketing. Michael Beresford, president of Moor Spa, states that this is wholly untrue and that, even as recently as May 1998, the general manager of the Neydharting group actively encouraged Moor Spa to continue selling their products.

The DSA supports Moor Spa in its wish to discourage the use of such tactics within the Spa industry.

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Nutrinzix
Has introduced Thalassotherapy Hand & Body Cream, a restorative skin therapy cream featuring five specific seaweed ingredients. Their goal is “to create a perfect bridge from treating nails and tissue to treating skin,” culminating almost two years of ingredient research, formulations and trials. Contact Nutrinzix at 561-688-2662.

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Books by DSA Members - there are quite a few out there, we hear .. we are planning to finally start work on our SPA LIBRARY - please send in your titles and how to obtain them. Here are some that we are aware of:
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Honors
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NEW MEMBERS & MEMBERSHIP DRIVE

Are you following up with your peers to let them know about the DSA? We have passed our 500 members mark - can we count on your help to expand our network of spa professionals? Please use your membership drive form to let us know whom you recommended, so we can credit your name to appear in our next DAY SPA INDUSTRY NEWS as a major membership force of the DSA!

We originally wanted to publish all new members here ... but they are too numerous - please consult your latest MEMBERSHIP CONTACT LIST which comes with your membership kit and your renewal certification and papers. If you desire to get an updated one before your renewal date, please go to www.spaassociation.com/members and you will find all members listed. You may also obtain an updated Membership Contact List by contacting the DSA at 201-865-2065 or via >DaySpaAssn@aol.com and we will gladly send you an electronic version of the latest listing.

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I hope you've enjoyed the first electronic version of our email newsletter! Please provide feedback to the newsletter by replying to this message.

I look forward to hearing from you.

Kind regards,

Hannelore Leavy