Dear Day Spa Professional

As a valued member of the day spa industry, your help is urgently needed. The tragic events of September 11, and the subsequent world situation , are profoundly affecting the way many of us do business. While some industries have been devastated , others are reporting steady or increased sales.

We are asking you to participate in this survey because we are urgently in need of your feedback on how your spa or salon is being affected.

Please take a minute to answer the questions shown below. Your responses will provide a valuable portrait of the state of the day spa industry, and give us important clues as to how we can reshape our future, and the well being of America.

The survey is completely confidential - you need not identify yourself at all. We are really interested in your current experience, and your thoughts. Thank you!



(1) How have world events since September 11 affected your business?
		Business is up
		Business is down
		Business went down, but is going back up
		No Difference
		(Can you estimate the percentage increase/decrease?%)

(2) If business is up, in which treatments have you seen the biggest increase?
		Massage - What type?				By how much?
		Facials - What type?				By how much?
		Other:(please specify)				By how much?

(3) Why do you think business is up? (check all that apply)
		Clients need stress relief
		Clients want to improve emotional health
		Clients have more money to spend
		Clients want to improve physical health
		Other: (please specify)

(4) If business is down, what do you think are the primary reasons? (check all that apply)
		Clients don't want to spend any money
		Clients are afraid to travel
		Clients are concerned with other issues
		Other: (please specify)

(5) Are there particular customer groups that seem to have been more or less affected by the events of September 11? (check all that apply)
		Men	Under 40					None
		Women	Over 40					All
		Other: (please specify)

(6) What steps, if any, have you taken to increase your business since September 11? (check all that apply)
		Increased advertising (radio, cable, local newspapers, etc.)
		Special promotions, packages, pricing
		Other: (please specify)

(7) In general, since September 11, are you providing more treatments that are related to stress reduction?
		Yes
		No
		(If yes, can you estimate the percentage of increase?%

(8) What is your business forecast for:
		The next 6 months?
		Increase
		Decrease
		Stay the same
		The next year?
		Increase
		Decrease
		Stay the same

(9) Do you plan to travel more than 350 miles from your home in the next 6 months?
		Yes
		No
		Why or why not?

(10) Did you attend any industry events in the past year? Yes No (If yes, which ones did you attend (check all that apply)
		Spacifically, Los Angeles or Anaheim
		ISPA, Las Vegas or Palm Springs
		IECSC, Las Vegas Orlando
		Amer. Aestheticians (AAEA), Dallas
		Extracts show, New York
		Resorts Managers Conference, Vail
		Natural Foods Expo, Anaheim, DC or Baltimore
		Int'l Congress of Esthetics, East North East Canada West Southwest
		Anti-Aging Conference, Las Vegas
		Int'l Beauty Show, New York
		Int'l Hotel/Motel Show, New York
		HD Expo, Las Vegas
		Spa & Health Aging, Santa Clara
		Other: (please specify)

(11) Will you attend any industry events in the next year?
		Yes
		No
		Why or why not?
	If yes, which ones will you attend?
		Spacifically, Los Angeles or Anaheim
		I/SPA
		IECSC, Las Vegas Orlando
		Amer. Aestheticians (AAEA), Dallas
		Extracts show, New York
		Resorts Managers Conference, Vail
		Natural Foods Expo, Anaheim, DC or Baltimore
		Int'l Congress of Esthetics, East North East Canada West Southwest
		Anti-Aging Conference, Las Vegas
		Int'l Beauty Show, New York
		Int'l Hotel/Motel Show, New York
		HD Expo, Las Vegas
		Spa & Health Aging, Santa Clara
		Other: (please specify)

(12) Where is your spa located?
		City:		State:

(13) Please check the one box below that best describes your spa:
		Day Spa					Resort Spa
		Destination Spa					Hotel Spa
		Salon/Spa					Other: (please specify)

(14) Please check the one title that best describes your position:
		Owner/Operator					Director
		Therapist					Esthetician
		General Manager					Other: (please specify)

(15) What is the size (square footage) of your spa?

(16) OPTIONAL: What was your annual sales volume last year? $

(17) Do you have any other comments on the state of your business and/or the state of the spa industry?
		Please be as specific or general as you wish.


(18) OPTIONAL:
		What is Your Name?
		Title:			Name of your spa:
		Address:
		City:			State: Zip:
		Telephone:			Fax:
		Email Address: